Main Services:
K-Pop albums, K-Pop official merchandising, K-Pop light sticks, K-Pop photocards, Kbeauty skin care products, K-Pop events in Europe, K-Pop Dance Classes in Brussels, BT21 products
Rooted in Kraainem, Belgium, iPurple was launched in September 2020 as a heartfelt response to the unmet needs of K-Pop enthusiasts in Belgium and throughout Europe. Born from the shared passion of a mother-daughter duo, Julie and Angela, iPurple is more than just a brand; it’s a celebration of the magnetic pull of K-Pop and the Hallyu wave that has captivated the hearts of millions.
Catering to a diverse European community fluent in a mosaic of languages, our website seamlessly supports six major tongues: English, French, Dutch, German, Spanish, and Italian, ensuring we reach fans across the continent. This spirit of inclusivity shines through our expansive collection of over 4,500 unique items, which includes K-Pop albums, signature merchandise like lightsticks and photocards, and premium KBeauty skincare products. All of this underscores our dedication to being the top destination for every K-Pop enthusiast in Europe.
What truly gives iPurple its unique heartbeat is our origin story. Instead of traditional boardroom beginnings, iPurple was sparked in a Paris metro station. It’s the tale of a daughter’s fervent passion for K-Pop and a mother’s entrepreneurial drive. Together, their mutual love for K-Pop, with a special shoutout to BTS (after all, Julie’s a die-hard ARMY), bridged generational divides and ignited a mission to cater to the underserved K-Pop community in Belgium and Europe at large. Today, this vision lives across three platforms: www.ipurple.eu (our main e-commerce portal), www.events.ipurple.eu (the hotspot for all things K-Pop events in Europe, from concerts to meet-ups), and www.idancekpop.be, the go-to spot for K-Pop dance sessions in Brussels.
In the buzzing world of social media, iPurple doesn’t just show up – we shine. You’ll find us making waves on platforms like Instagram, Facebook, TikTok, and Twitter. And for our fellow K-Pop enthusiasts across Europe? Keep an eye out for our exciting giveaways that we regularly roll out, all in the spirit of spreading the K-Pop love!
At its core, iPurple embodies values that go beyond commerce. Our philosophy, deeply rooted in Joy, Hope, and Connections, draws from the vibrant hues of the K-Pop world. Our brand name, signifying the harmonious blend of cultures, urges individuals to “speak themselves” and pursue their dreams.
Every product in our inventory is meticulously chosen, keeping in mind quality, ethics, and affordability. In addition to our unwavering commitment to authenticity and sincerity, we wear our hearts on our sleeves, showcasing our vulnerability and recognizing that, like everyone, we are learners. We pivot from our mistakes, always aiming for improvement.
In an age of fast fashion and rapid consumption, iPurple doesn’t shy away from its ecological responsibilities. Even though our offerings originate in South Korea, we remain earnestly committed to minimizing our ecological footprint. This reflects in our broader vision too – a vision that extends to supporting local initiatives.
With stellar reviews on platforms like Google and TrustPilot, our dedication to serving the K-Pop community in Europe is unwavering. At iPurple, every beat, every dance move, and every product is a testament to the magic of K-Pop and the community it nurtures.