Main Services
i-dest.com is a sustainable tourism portal that helps destinations, tourism organisations and local service providers plan, monitor and communicate sustainability in a practical, data-driven way. The platform translates internationally used sustainability frameworks (e.g., GSTC-aligned destination criteria, Green Destinations approaches and indicator sets such as ETIS) into an accessible digital system that supports everyday management as well as long-term strategy. A key strength of I-DEST is that it serves both professionals and the general public. On the public-facing i-dest.com website, travellers and local residents can browse and choose from sustainable destinations and sustainability-oriented tourism services—making it easier to plan responsible trips and support businesses that take measurable steps in environmental and social performance. This public layer turns sustainability from an abstract concept into concrete choices: where to go, what to do, and which providers to trust. For destinations, I-DEST combines a monitoring dashboard with tools for stakeholder engagement and performance reporting. Destinations can structure their sustainability work around measurable indicators (e.g., energy and water use, waste, mobility, nature protection, social impacts and governance), collect evidence and track progress over time. By integrating multiple data sources and local inputs, the portal helps municipalities and DMOs move from “nice statements” to verifiable performance—useful for internal decisions, reporting to funders, and preparing for external certification or assessment processes. On the experience side, I-DEST links sustainability to tourism products and visitor behaviour. Beyond content and guidance materials that help businesses improve and communicate credibly without greenwashing, the portal is preparing to launch a sustainability gamification programme. This upcoming feature will encourage visitors to take responsible actions through challenges, rewards and measurable impact—supporting demand management, local engagement and more meaningful, climate-aware travel choices. Designed to scale across regions and cross-border partnerships, i-dest.com enables benchmarking between destinations, sharing good practices, and producing audience-friendly outputs for websites and social media—making sustainability measurable, visible and engaging.