Hernest Project
Canada, Toronto
Hernest is “her” and “nest” combined to capture the intention of the brand.
Main Services:
Sleepwear, Loungewear, PJ's, Crewnecks, Organic Sleepwear, Organic Loungewear, Ethical Fashion, Loungewear Sets, Sleepwear Sets, Organic Cardigans
Creating a new category of sleep and lounge essentials, elevated in style, reflective of our modern “nest” while speaking to a feminine esthetic.
At Hernest we understand the challenge of finding sleepwear and loungewear that is uncompromising on comfort and style. We also know the apparel industry is a big contributor to our environmental crisis and social injustice. We want to do things differently and influence change in our industry by changing the world through our business practices.
Hernest was founded in 2019 because our Founder, Cass couldn’t find beautiful, functional, sleepwear that could double as loungewear that was also good for the planet and social well-being. The apparel industry, with its very linear nature of extracting, producing, and disposing of, as well as its exploitation of people, has come under fire recently and rightly so. People want and expect more from the companies they purchase from, invest in, and work for. We want more.
Hernest believes in doing things a different way. We believe that we can re-imagine a future where businesses thrive within the constraints of the planet and support resilient communities. So when I started to dream about building Hernest, sustainability was at the core of every piece, every detail and it was central to everything we did.
Today we offer a premium line of joggers, crewnecks, t-shirts, and shorts in butter-soft eco fabrics.