Gracie & Co. is more than a bath and body brand—it is the story of perseverance, faith, and the healing power of nature. Founded by Gracie Fierro, a third-generation soap maker, the company was built from generations of knowledge about natural ingredients and a deep belief that what we put on our skin should be pure, nourishing, and beneficial to the body. Soap making has long been part of Gracie’s family heritage. Growing up, she learned that real soap should do more than simply cleanse—it should feed the skin with nutrients that help it stay healthy, balanced, and strong. Those early lessons shaped the philosophy behind every product Gracie & Co. creates today. But the journey to building the company was far from easy. Gracie built her business while raising three children and navigating some of the most difficult chapters of her life. As a single mother starting over, she faced financial struggles, uncertainty, and the constant pressure of trying to provide stability and hope for her family. At the same time, she was unknowingly living with ADHD, which made the challenges of organization, focus, and financial management even more difficult. Despite those obstacles, she refused to give up. Instead, she turned to the one thing she knew deeply—handcrafting soap from natural, nourishing ingredients. What began as a small effort to support her children slowly grew into a meaningful business built on dedication, faith, and a commitment to quality. Gracie’s approach to soap making focuses on ingredients that are not only natural, but deeply nutrient-rich for the skin. Her formulations are designed to deliver vitamins, minerals, and moisture that support healthy skin. One of the key ingredients featured in many of Gracie & Co.’s soaps is sea moss, a marine superfood known for containing dozens of naturally occurring minerals that help support skin hydration and nourishment. Sea kelp, another ocean-derived ingredient, is valued for its abundance of vitamins, antioxidants, and trace minerals that help the skin feel refreshed and revitalized. These marine botanicals work beautifully alongside other deeply nourishing ingredients such as coconut milk and shea butter. Coconut milk is naturally rich in fatty acids and vitamins that help soften and hydrate the skin, while shea butter provides deep moisture and is known for its soothing and conditioning properties. Together, these ingredients create soaps that do more than cleanse—they help replenish the skin with nutrients that nature intended. Each bar is handcrafted in small batches using carefully selected ingredients, allowing Gracie to maintain the quality and integrity that has always been central to her work. The process is intentional and rooted in the belief that skincare should be simple, honest, and nourishing. Customers often notice the difference right away. The soaps feel creamy, gentle, and moisturizing, leaving the skin feeling clean but never stripped. This focus on nutrient-dense ingredients and thoughtful craftsmanship is what continues to set Gracie & Co. apart. Today, the brand represents more than just handmade soap. It represents resilience, family legacy, and the belief that even through life’s most challenging moments, something meaningful can be created. Gracie & Co. stands as a reflection of one woman’s determination to build a better future for her children while honoring the generations of knowledge that came before her. Every bar of soap carries that story forward—crafted with care, rooted in nature, and made to nourish both the skin and the spirit.