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GoPlay Cosmetics is a beauty-tech startup reimagining how people experience makeup — starting with one of the most expressive beauty staples: lipstick. Based in Singapore with our largest customer base in the United States, we design innovative, DIY makeup devices that empower users to create their own custom shades at home — reducing waste, enhancing self-expression, and redefining how beauty fits into modern, sustainable lifestyles. Our flagship product is the LIPSKIT — a sleek, reusable DIY lipstick maker rooted in color theory. It gives users the power to mix their own perfect lipstick shade, whether they want a daily nude that complements their skin tone or a wild, bold shade for a night out. The LipsKit includes refillable color cartridges (RYB + black and white), mixing tools, and access to a web-app where users can get “recipes” based on their color season analysis (cool summer? deep autumn? We’ve got you!). It’s perfect for creators, makeup lovers, minimalists, and beauty newbies alike. GoPlay is more than a product — it’s a movement. We’re building a world where people get more from their makeup while using less. All our products are: • Vegan and cruelty-free • Sustainable and plastic-neutral • Reusable and modular to reduce single-use waste • Designed for discovery — users can explore hundreds of shades from just 5 color cartridges About the Founder: GoPlay was founded by a Singapore-based beauty enthusiast and entrepreneur who struggled with the same problem many makeup lovers face — drawers full of half-used lipsticks that weren’t quite right. Drawing from a background in engineering and design thinking, she combined her passion for beauty and sustainability to create a product that’s both functional and fun. The result: a makeup experience that’s personalized, playful, and planet-friendly. Our Social Impact: GoPlay also proudly partners with Bizlink Centre in Singapore — an NGO that provides employment to differently-abled individuals. Every LipsKit is lovingly assembled by team members at Bizlink, and when customers buy from us, they’re directly supporting a more inclusive economy.