Geoff Nichols Photography

His fashion editorial work reflects his many years of experience as well as his passion for photography. “Photography is not just about picking up a camera, taking some photographs, and calling yourself a photographer. It is an art driven by life experience, cultural influence, and being able to see and interpret the world around you with your own eyes and emotions. It is the ability to convey all of this in an image that the viewer then understands. Then, you can call yourself a photographer.” It is this viewpoint that enables Geoff to be able to understand other people’s creative vision and bring it to fruition either as a published fashion or beauty editorial or a completed commercial campaign.
His editorial content has been published in a variety of independent fashion and beauty magazines across the United States and Europe. He regularly works with creative teams across the fashion and beauty industries.
Geoff has many years of experience shooting runway shows during the Fashion Week season as well as behind-the-scenes and street style. Producing work that not only best illustrates the designer’s collection and aesthetic, as well as movement but also conveys the atmosphere of the show as it happened. Being a London Fashion Photographer means that Geoff is available to work with a diverse range of brands and designers. His attention to detail means that he will always spot issues that may arise during a shoot and prevent them from becoming a problem. The ability to problem-solve quickly during the entire creative process is what sets him aside from many other photographers and his years of experience enable him to offer sound advice to clients from concept through to post-production.
As a London beauty photographer, Geoff is ideally placed to work with creative teams for editorial and commercial work. His beauty photography is both clean and simple. His understanding of light helps to emphasize the texture, depth, and colour of makeup products as well as models’ skin, resulting in the creation of beautiful inspiring, and artistic imagery.
Understanding what any client wants is key to achieving the aims and goals of each shoot. Geoff works with every client in establishing a set of parameters to develop each concept and deliver it to the team as a detailed creative brief that is easily understood by all those involved. Working this way, helps to ensure the success of every shoot both from an imagery and commercial perspective.
If you would like to find out more about working with Geoff on an upcoming project, no matter how big or small, he can be contacted through his website or via email at info@geoffnicholsphotography.com