formfranska AB

Visual communication and graphic design for all channels. Good design is good for business!

Wherever customers meet your brand we’ll make sure their experience is authentic, consistent and memorable.

Whatever your message is we will help you communicate it with clarity and impact.

Branding is powerful. Your visual design will carry your brand, make it stronger, more attractive and more competitive. Strategy and design go hand in hand. Do you have a clear brand identity that is present in every touchpoint with your customers? A clear brand strategy will help motivate your people, guide your decision making, and keep your customers coming back for more. When the visual appearance of a product or brand coincides with its core values and message, the result is relevant, engaging and memorable.

Brand strategy is critical for building a successful brand. It will map out how you are authentic, different, trustworthy, memorable, and appealing by your ideal customer. It will convey your purpose, promises, and how you solve problems for your target audience.

Brand Identity is the way that you convey this to the public with visuals, messaging, and customer experience. Your brand strategy will influence how you present your identity and align it with your purpose in the most efficient way. Your elements of brand identity should be applied across all channels consistently. It’s the way that your business becomes recognizable and memorable.

Brand marketing promotes your products or services in a consistent way that highlights your overall brand whether in print or on screen. Even the most famous brands in the world heavily promote their products and carefully build brand awareness.

Marketing campaigns are planned and organized initiatives designed to accomplish a specific business goal. They tend to strategically use a variety of media resources, such as social media, email, video, and print advertising, to reach ideal customers and achieve results.

Before launching any marketing campaign – planning is crucial:

1. Identify Your Target Audience
You can identify your target audience by looking at your current customer base. Who are they, and why do they buy from you? Let the answers guide you as you develop a strategy. Try to describe 2-3 typical personas. Once you know who you need to target, it’s a lot easier to determine how to reach them and what marketing messages they will respond to.

2. Set Your Goals
Marketing activities can have different types of goals. You might want to generate more leads, increase sales of existing products or launch new products. Once you know the purpose of your marketing campaign, you can create goals.

3. Identify Incentives
Unless you’re a widely recognized brand with a ready-made audience, you should include an incentive to buy. For example you might want to offer Free samples, Product trials, A time-limited discount, Free consultation etc.

4. Identify Marketing Channels
There’s a variety of channels available that could be used alone or in combination. In what channels will you find your target audience?

5. Set Up your Marketing Campaign Planning Tools
Project management software helps companies manage the various aspects and stages of a marketing campaign. Don’t forget to invite all members (everyone that will contribute to the campaign in some way). Collaboration and planning with everybody involved is key!

6. Define A Lead Nurturing Strategy
When you get leads, you want to build a relationship with them and, ideally, turn them into customers or clients. Prepare a system for this.

7. Define An Onboarding Strategy
When you get new customers you want to greet them with clarity on every step of the way.

8. Track And Measure Results
Be prepared to track marketing activities and measure the results against the ultimate campaign goal. Should some things be done differently the next time?

We’ve been helping small and medium-sized businesses with visual design of marketing materials, branding and digital solutions like websites and intranets since 2008. To us, every client is unique.

Good, meaningful and long-lasting relationships make us happy and more efficient. Collaborating with our clients and getting to know them really well makes us thrive.

formfranska is situated in Sweden and most of our clients are Swedish, but we will happily communicate in English or French as well.