Courtney Dailey Photography

When I photograph the subject, be it a exciting new product, or stunning face, viewers need to be immediately understand the visual story being told through color and texture. This is the power that photography is always had for me. Visual storytelling. I recognized it when I took my art class in my small High School in Michigan. Once I found a love for mixed-media art, I pursued a Bachelors in Visual Communication/Marketing. During this time, I worked as a Makeup Artist to cover tuition. Years later, I now specialize in Beauty Photography & Cosmetic Product Photography. I have a studio in Los Angeles that often is textured with powders, glosses and potions. I lead a team of talented beauty experts, creating images from prep to post. I bring my experience and very detailed orientated eye, to the table from my first intro call. During job prep we talk about: Lighting: Appropriate lighting is crucial in cosmetic product photography to highlight the product’s features, textures, and colors accurately. Different lighting techniques soft, natural light and sunlight can be used to create a desired look.

Composition: Composition plays a vital role in cosmetic product photography. I carefully arrange the products, props, and backgrounds with love to create visually appealing and balanced images. I prefer clean and minimalistic backgrounds to draw attention to the product. But there’s always room for texture play!

Product Styling: Product styling involves arranging the cosmetic items and accessories in an aesthetically pleasing manner. This may include selecting complementary colors, arranging multiple products, and incorporating props like brushes, flowers, or other relevant items.

Macro Photography: Macro shots are commonly used in cosmetic product photography to capture intricate details such as textures, patterns, or fine print on packaging. Macro lenses enable my ability to showcase the product’s quality and fine details up close.

Post-Processing: After capturing the images, we provide a proofing sheet for the client to choose from. Once we have our selects we start the retouching process. This may involve color correction, retouching, removing imperfections, and adjusting brightness and contrast to achieve a polished final result.

Branding and Marketing: Product photography aims to align with the brand’s identity and marketing strategy. The images should communicate the brand’s message, values, and overall aesthetic, allowing customers to connect with the product visually.

Cosmetic product photography can be used for various purposes, including e-commerce websites, print advertising, social media campaigns, product catalogs, and packaging design.

I have a deep understanding of lighting techniques, composition, and the unique challenges posed by working with small objects. I work closely with my clients and creative teams to create visually captivating images that effectively promote and showcase cosmetic products.

I want campaigns to stand out, to sing its own unique pretty tune. A gorgeous brief, makes me purr. The other part of my life revolves around my home; my husband and cats. I want to have a life full of color, warmth and creativity, and I want my clients to be a part of that.