Cool and Conscious

Welcome to our curated slow fashion online store, based in the heart of Athens, Greece. We are proud to present a unique collection of ethical and sustainable fashion that embraces both style and social responsibility. As an emerging business, we prioritize our commitment to promoting environmentally conscious practices and supporting women entrepreneurs. With a focus on emerging designers who share our values, we offer a diverse range of clothing, accessories and jewelry made with sustainable materials and ethical manufacturing processes.

Ethical Fashion: Empowering the Future of Style

At our online store, ethical fashion takes center stage. We believe that fashion should be a force for good, supporting both people and the planet. We carefully curate our collection by selecting brands and designers who share our commitment to transparency, fair trade, and fair wages. Our focus on ethical fashion ensures that every garment we offer has been produced with respect for workers’ rights and without exploitation.

Sustainable Clothing: Dressing Responsibly for a Greener World

In our pursuit of a more sustainable fashion industry, we prioritize garments made from eco-friendly materials. From organic cotton and hemp to recycled fabrics and innovative plant-based textiles, we offer a wide array of sustainable clothing options. By choosing products made from these materials, you can reduce your ecological footprint and contribute to a healthier planet. Our commitment to sustainability extends beyond materials, encompassing the entire lifecycle of each garment.

Sustainable Accessories and Jewelry: Accentuate Your Style with Conscious Elegance

In addition to our curated collection of ethical and sustainable clothing, we take great pride in offering a stunning array of accessories and jewelry that are as stylish as they are eco-friendly. Our commitment to sustainability extends to every detail, including the materials used in our accessories and jewelry. For our bags, we source innovative recycled materials such as PET bottles, transforming them into durable and fashionable pieces that reduce waste and promote circularity. Our sunglasses are crafted from bioplastics and acetate, materials that minimize environmental impact while providing UV protection and timeless style. When it comes to jewelry, we embrace the use of recycled gold, slate, and glass, giving new life to these materials and reducing the need for environmentally harmful mining practices. By choosing our sustainable accessories and jewelry, you not only adorn yourself with elegance but also make a positive impact on the planet, one accessory at a time.

Curated Selection: Discover Emerging Designers Committed to Ethics

We take pride in being a platform for emerging designers who are at the forefront of the ethical fashion movement. Our team scours the fashion landscape to find hidden gems, ensuring that each piece in our collection has a unique story to tell. By showcasing these up-and-coming designers, we aim to foster creativity, innovation, and conscious consumption. Every item in our store is a testament to the passion and dedication of these talented individuals. Brands we collaborate with at the moment. Rita Row, Labienhecha, Reliee Studio, Mr Boho, Mapoesie Paris, La Sirenes, Neneh Paris, Joplin’s Sunglasses, Meller, Studio Cossac.

Supporting Women-Owned Businesses and Female Entrepreneurship

As a women-owned business ourselves, we understand the importance of supporting women’s empowerment and gender equality. We actively seek out women-owned brands and female entrepreneurs to collaborate with, providing them with a platform to showcase their talent and creativity. By shopping with us, you are not only investing in sustainable fashion but also contributing to the growth and success of women-owned businesses.

Creating a Community: Connecting Ethical Fashion Enthusiasts

Beyond being a marketplace for ethical and sustainable fashion, we strive to foster a community of like-minded individuals. Through our blog, social media channels, and newsletters, we share stories, tips, and resources to inspire conscious living and promote a more sustainable lifestyle. We encourage our customers to engage with us, sharing their thoughts, ideas, and experiences as we collectively work towards a more ethical and sustainable future.

Shipping and Packaging: Minimizing Our Environmental Impact

We understand that the journey towards sustainability encompasses every aspect of our operations. That’s why we prioritize eco-friendly packaging and shipping practices. From recycled materials to biodegradable packaging, we ensure that every order is delivered with minimal impact on the environment. By opting for slow fashion, you are not only making a choice that aligns with your values but also contributing to a greener future.

Our curated slow fashion online store in Athens, Greece, offers a distinctive shopping experience, combining style, ethics, and sustainability. With our focus on ethical fashion, sustainable clothing, and support for women-owned businesses, we aim to empower both consumers and designers to make responsible choices. By shopping with us, you become a part of a community striving to create a fashion industry that respects people and the planet. Join us on this journey and discover a new way to express your style while making a positive impact.