Color Theory

All our products are designed with the latest trends in mind to ensure you get the best fit and style from our range. We offer high quality products at affordable prices.

At Color Theory, we believe that fashion is about more than just clothing. It’s a way to express who you are and what you stand for. That’s why we take great care in selecting the highest-quality materials and designs for our clothing line. From bold patterns to vibrant colors, we have something for everyone who wants to make a statement with their wardrobe.

But we don’t just offer trendy clothing – we also prioritize inclusivity and sustainability. We understand that not everyone has the same body type, and we believe that fashion should be accessible to everyone, regardless of size. That’s why we offer a wide range of sizes to ensure that our clothing can be enjoyed by people of all shapes and sizes.

In addition to our commitment to inclusivity, we also prioritize sustainability in everything we do. We understand the importance of protecting the environment, and we take steps to minimize our carbon footprint and reduce waste in every aspect of our business. From the materials we use to the packaging of our products, we are constantly working to be as sustainable as possible.

If you’re looking for modern, fashionable Western clothing that is inclusive, sustainable, and affordable, look no further than Color Theory. We have something for everyone, no matter what your personal style is. Browse our selection today and discover the perfect pieces to add to your wardrobe. You’ll love the way you look and feel in our clothing!

But don’t just take our word for it – see what our customers have to say about their experiences with Color Theory. Here are a few of the many positive reviews we’ve received:

“I absolutely love the clothing from Color Theory! The quality is amazing, and the styles are so trendy and fashionable. I especially love the crop tops – they’re the perfect addition to any outfit. I also appreciate that the brand is inclusive and sustainable – it’s a win-win!” – Sarah, Mumbai

“I recently ordered a party dress from Color Theory, and I couldn’t be happier with it! The fit is perfect, and the material is so comfortable. I received so many compliments on the dress – it definitely made me feel like a million bucks. I’ll definitely be ordering from Color Theory again!” – Priya, Bangalore

“I love the selection of clothing at Color Theory! There’s something for everyone, no matter what your personal style is. I especially appreciate the sustainable materials and packaging – it’s great to know that I’m supporting an environmentally-friendly brand. I’ll definitely be a loyal customer!” – Rohini, New Delhi

Choosing the right color is the basics for the style statement that you wish to make. Here at Color Theory, we choose each design in various colors keeping in mind which occasion is best suited for the particular outfit, saving you the item to do your own color analysis. Hence you just need to choose the outfit just based on the occasion and the color will surely be appropriate.

At Color Theory,, we’re dedicated to providing the best in modern Western clothing to people in India who are fashion enthusiasts. Whether you’re looking for party dresses, crop tops, or other fashionable items, Color Theory fashion has something for you. We believe in inclusivity, sustainability, and affordability, and we strive to incorporate these values into everything we do. Browse our selection today and discover the perfect pieces to add to your wardrobe. You’ll love the way you look and feel in our clothing!

Why should you consider Color Theory as your go to brand for your next party?

There are a few reasons why women may want to consider Color Theory as their fashion partner for party wear. First, the brand offers a wide range of stylish and fashionable clothing options that are perfect for any party or special occasion. The brand’s collections are designed to flatter the female form and help women feel confident and beautiful in their outfits. Additionally, Color Theory clothing is made from high-quality materials and is designed to be comfortable and durable, so women can wear their party wear with confidence. Finally, the brand offers excellent customer service and a convenient online shopping experience, making it easy for women to find the perfect party wear for any occasion.

A word from the founder and team

Color Theory is a fast fashion brand dedicated to women, to provide them a feeling of being fabulous and comfortable every single day. Legally registered as Color Theory and having it’s registered office at Bangalore, karnataka, India.

Founded by Juby, Color Theory has come a long way from its beginnings in Bangalore, in early 2019. Having decided to quit the day job, and passion for the latest trends in fashion, drove him to do tonnes of research on how to get the best fashion from across the globe, into India at the most affordable prices possible.

The aim is to provide women who are fashion enthusiasts with women’s clothing that are flawless, comfortable and at the same time in accordance with the latest trends. The target is to cater every single occasion be it a party, an office meeting, candle light dinner date or a boring family gathering, making our customers slay as well as classy lighting up the event. We now serve customers all over India, and are thrilled to have turned our passion into our own website and now slowly into a steady business, expanding to other parts of the globe.

At Color Theory, we have tried our best to provide our customers with the best quality of fabrics that are extremely smooth and rich in feel that will leave a long impact not only to the wearer but also her audience. Each design is curated with a lot of hard work and every minute detail has been looked after.

We hope that you have a fun time shopping on our website, as we sure did have a blast setting it up for you. For any queries, suggestions or even for a random chat on the latest trends, feel free to ping us on our Instagram handle @truecolortheory or just write to us on support@colortheory.in

We believe in providing the best to our fabulous customers.

Color Theory’s Vision

To create high-quality, stylish western wear that is affordable and accessible to all, regardless of location or income.

To celebrate the fast fashion enthusiasts of India by combining traditional design elements with modern western fashion trends.

To provide a diverse range of clothing options that cater to the unique needs and preferences of the young and fashion forwards folks of India.

To create a sustainable and eco-friendly western wear brand that uses sustainable materials and ethical manufacturing practices.

To establish the brand as a leading player in the Indian fashion industry, known for its innovative designs, exceptional customer service, and commitment to social responsibility.