BRABAR

United States, New York

BRABAR, the brainchild of Wendy Herman, isn't your average bra brand – it's like the superhero of the bra world, swooping in to save the day (and your comfort).

Main Services:

Bras, Bralettes, Cami Bras, Sports bras, teen bras, Halter bras, Lace bralettes, Bras for girls, Bras for womenUnderwear

BRABAR

Picture this: bras that give you the support of those medieval torture devices known as underwires, but without any actual wires. Revolutionary, right? BRABAR looked at traditional bras and said, “Nope, we can do better.” And they did – by creating wire-free wonders that don’t make you feel like you’re wearing a straightjacket.

Why BRABAR is Like the Cool Aunt of Bras:
BRABAR stands out in the land of lacy underthings by ditching the wire. Their bras are like a soft embrace rather than a tight squeeze. Imagine wearing a cloud – that’s BRABAR. Every bra and bralette in their lineup says ‘goodbye’ to the pinch and ‘hello’ to hugging your curves just right. This makes BRABAR the oddball in a world where poking and prodding are the norms.

Aha Moment in the Bra Aisle:
The whole shebang started when Wendy Herman, armed with her intimates designer superpowers, realized while bra shopping with her daughter that the teen bra game was weak. It wasn’t just about the scarcity of cool bras for teens; it was about the whole rollercoaster of growing up, changing bodies, and the world’s obsession with turning everything into a fashion statement. Wendy saw all this and thought, “It’s time for a bra revolution.”

BRABAR to the Teen Rescue:
BRABAR’s lineup is a shoutout to teens, especially those blessed with more up top, who’ve had it up to here with bras that scream “look at me” instead of “I’ve got your back.” Their bras are as comfy as your favorite hoodie and as stylish as your best Instagram filter. They’re about making you feel good, not just look ‘appropriate.’

Sizing Made Easy (No PhD Required):
BRABAR gets that diving into the world of bras can be like trying to crack a secret code. That’s why they introduced the EZ-fit method – it’s like a GPS for your boobs, leading you to the perfect fit without the usual “What size am I even?” drama.

Doing Good One Bra at a Time:
But wait, there’s more! BRABAR isn’t just about selling bras; it’s about lifting spirits too. They’ve teamed up with I Support The Girls because they know life’s tough when you’re young, broke, or in a tight spot. For every bra they sell, they donate one, helping girls stand tall and proud, no matter where they are in life.

In a nutshell, BRABAR, with Wendy at the helm, is more than a brand – it’s a crusade for comfy bras, teen empowerment, and making the world a little better, one bra at a time. They’re not just selling bras; they’re spreading confidence and comfort, wrapped up in some seriously cool undergarments.

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