Bra Directory

Bra Directory is a division of Your Bra Store.

Your Bra Store offers services to bra stores for the digital retail environment.

Your Bra Store began 4 years ago. We help small bra stores sell more bras and thrive in the digital environment.

In our early work we discovered some key points:

a) Bra stores carry very large inventories. This is due to the incredible amount of different body types there are.

b) Bra stores are almost all small neighborhood businesses.

c) Almost all bra stores women owned.

d) Premium bras are unique. Almost all brands only sell through small bra stores. Small bra stores do not carry mall brands or Direct to Consumer brands.

e) Bra stores have the highest level of fitting expertise.

f) Bra stores are one of the last remaining independent brick and mortar retailers.

g) Most of these small independent bra stores have been in business over 10 years.

At Your Bra Store we buy, list, market and sell bras for small stores through the internet. We do it at no risk to the store and we only get paid if we make a sale.

Still, we wanted to do more.

The layout of the internet puts the big bra players in the top Google results. When women search for bras online, the independent bra store is almost invisible. Yet, the independent bra store has the premium products and bra fitting expertise the customer wants.

We built the Bra Directory to help customers find more bra stores in Canada.

If you are in Alberta, it is hard to find a bra store in Ontario. If you are in Ontario, it is hard to find a bra store in Nova Scotia. By putting them together in one spot we aim to give all bra stores more exposure.

The Bra Directory makes it easy for customers to find more bra stores. Customers can find stores based on specialties, brands, ecommerce, or location. We help customers to find bra stores suited to their needs.

Some customers need bra stores specializing in mastectomy products. Other customers might be seniors or disabled and confined to their homes. Those customers can find bra stores with virtual fittings. Pregnant and new moms can find bra stores with nursing and maternity expertise.

The Bra Directory also lists sizing information of stores. This helps women find stores that carry her favorite plus size sports bra in Canada. Or on the opposite end, if they wear a small bra band size, they can find stores with petite bras.

The Bra Directory gives the customer all the contact information of the bra store. Shopping for bras online, a woman can now receive specialized services at home. Shopping at an independent bra stores gives the customer more service than any bra-mart.

Most important, when a woman shops at bra store, even if it is far, she is still shopping local. She supports a small business.

We researched Canadian bra stores and confirmed more than 80% are female owned.

Shopping at small bra stores puts more money in the hands of women. This in turn supports families and strengthens communities.

The Bra Directory aims to guide more money into living rooms, not boardrooms.

With the Your Bra Store and Bra Directory, you are able to shop local from anywhere.