Blanks By Rhinestone Empire

Hi, my name is Joanne, but my friends call me JoJo! I started Blanks by Rhinestone Empire as an offshoot of my long-time company Rhinestone Empire, which was an artisanal clothing and horse apparel design studio specialising in custom made Rhinestone and Hot-press Vinyl Polo’s, Jumpers and Jackets aimed towards the Australian Horse Enthusiast community.
In 2019 I discovered making custom tumblers and fell in love with the process and the amount of personalisation available, which allowed me to explore many different styles and processes for making beautiful tumblers and other epoxy products.
In 2021, Due to a distinct lack of options available for importing products for my own use – I started a new venture to import Tumblers and other accessories and selling them to the broader community of crafters and business owners who had consistently had issues with purchasing these products in smaller quantities.
Blanks by Rhinestone Empire now imports and supplies Stainless Steel tumblers and associated accessories to various hobbyist and professional crafters across Australia, we have various other products also available.
These tumblers are vacuum sealed and offer longevity in keeping liquids both Hot and Cool for extended periods of time. We supply a variety of size and shape configurations of tumblers, however some of our more popular sales are what is considered the ‘skinny’ model which is a straight vertical tumbler with varying sizes and lid options, the skinny is a preferred model for crafters as it offers a large workspace and plenty of colour/decoration options
People purchase these tumblers to decorate and personalise with various techniques such as glitter, epoxy, water-based resins, tattoos and various pigments and colours.
Alongside the tumblers we also supply various products such as Temporary Tattoo’s, Custom Vinyl Decals, Rhinestones, Mixing Products, 3D printed cup stands and Tumbler fabrics to assist in both creation of these tumblers and preparation of the cups themselves.
In June 2021, we made our first expansion into supplied products by way of designing and supplying various 3D printed products which aid in the preparation and storage of tumblers. We are currently operating 2 printers, which are printing full time in order to keep up with continuous demand for quality products as the current market products are not readily available to the average customer
We are currently looking to expand our product selection further as the company reach increases and we can increase our profits and sales.
Blanks By Rhinestone Empire’s main advertising resources are Email via Klavyio with frequent communication with a subscriber list which receives at least 1 – 2 emails per week. We also use Facebook and various Facebook groups which hold a concentration of artists and novices in the Tumbler crafting community.
We frequently post both text and advertising featurettes, alongside with doing ‘live’ product demonstrations and engaging actively with the communities – we also assist with moderation of a friendly supplier who manages one of the more popular communities on Facebook