Beira

United Kingdom, Edinburgh

Beira offers a disruptive, honest approach to luxury & fashion. We are Scottish brand that creates beautiful, functional, limited edition womenswear using the ethical remanufacturing of discarded materials from the luxury fashion industry.

Main Services:

Womenswear, Sustainable Clothing, Eco friendly clothing, Fair trade clothing, Jackets, Coats, Sweatshirts, T-shirts, Accessories

Beira

Beira offers a disruptive, honest approach to luxury & fashion. We are Scottish brand that creates beautiful, functional, limited edition womenswear using the ethical remanufacturing of discarded materials from the luxury fashion industry.

Beira, which is designed in Edinburgh, Scotland and made in Italy, We use Italian craftsmanship and the finest materials, Beira creates sustainable womenswear for those who dream to be different.

The story begins with the two founders of the brand, Flavio Forlani and Antoinette Fionda-Douglas, trying to solve three problems; how to produce beautiful timeless clothing that is ethically and sustainably sourced and doesn’t cost the earth?

Sustainability: Flavio, the owner of the Italian luxury manufacturer La Rocca, was increasingly concerned about fabric waste and wanted to minimise his impact on the planet. So Beira sources all the raw materials through embracing the circular economy.

Beauty: Inspired by this sustainable concept, they decided create limited edition products using the finest fabrics and beautiful tailored designs rooted in Italian craftsmanship. Beira focuses on timeless investment womenswear for the discerning conscious consumer.

Transparency: Beira has adopted a radical approach to pricing transparency that allows its customers to see what makes up the cost of each beautiful crafted piece of the collection.

Dr. Antoinette Fionda-Douglas, the creator of the brand has long been inspired by Scottish folklore. Beira was the Goddess of Winter and the Mother of all the Gods and Goddesses in Scotland. Her greatest strength was her ability to see to see beyond polarity and duality This ability was symbolised by her possession of one eye, which allowed her to see into the oneness of all beings. The Dark Queen and was a complex character who was simultaneously the ‘creator and destroyer’; ‘gentle and fierce’, ‘mother and nurturer’.

Antoinette stated that:-
“For us, Beira is a fascinating and inspirational character and elements of her stories have similarities with the fashion industry today. Fashion is an incredible ‘creator’ but also sadly a ‘destroyer’ of our environment. It can be ‘gentle’ and inclusive, but it can also be ‘fierce’ and unethical.
Our brand ‘beira’ aims to explore and devise better means of creating and producing in a gentle and nurturing manner. We will go beyond the duality & polarity of the fashion industry, in our development of a cohesive approach to beautiful, slow, fashion.”

Inspired by the craftsmanship of Italy and the folklore of Beira in Scotland, the collection is curated by Antoinette and expertly crafted by Flavio in Italy. The product is designed and produced with a focus on a cohesive approach to slow fashion. The founders are very passionate about classic, quality, well cut designs, which stand the test of time.

The collection includes exquisite wool coats, functional yet feminine sportswear jackets and coats, and cashmere sweaters.

Flavio stated, ‘We have designed our limited collection to make our Beira goddesses feel and look fantastic. There will only ever be small runs of each fabric way so you will be getting a true limited edition.’

The brand’s uniqueness and conscious business practices are demonstrated in every design from the brand, as it effectively turns the waste from the fashion industry into classic investment pieces to flatter the female physique.

We believe it is no longer just an option to be sustainable in fashion production – it is essential. For the good of the planet, for social justice and for the future of the global economy, we invite you to DREAM differently with us. Together we can redefine the future of fashion.

Yours consciously, mindfully and sustainably,
Antoinette & Flavio

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