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Architect Marketing Institute: What Sets Us Apart
The Architect Marketing Institute (AMI) is dedicated to transforming the way architects market and sell their services. Unlike general marketing firms, AMI focuses exclusively on small architecture and design firms, offering tailored strategies that understand the unique challenges and opportunities architects face.
What sets AMI apart is our flagship program “SIX” (Sunshine Island Express), which helps architects attract and win better clients and projects. This program, along with our other offerings, is designed specifically to help architects build a sustainable marketing engine that doesn’t just bring in leads but brings in the right kind of clients.
Interesting Facts About AMI’s Founders
Eric Bobrow is a well-known figure in the architectural community, with 35 years experience in architectural technology and marketing. His YouTube channel has over 40,000 subscribers and 5 million views.
Richard Petrie is internationally recognized as the world’s leading marketing coach for architects. Richard brings a wealth of expertise in sales psychology and marketing strategy, tailored specifically for the architectural industry.
Richard and Eric’s combined vision for AMI has always been to empower architects to confidently market their unique value, stand out in a competitive field, and build a thriving business. Richard’s insights have been instrumental in crafting the proven frameworks and training programs that AMI is known for today.
One of the unique aspects of AMI is our focus on combining traditional marketing wisdom with modern tools. We leverage AI-powered systems to help architects quickly create compelling content, streamline their outreach, and maintain a strong online presence without the overwhelm.
Our Offerings and Commitment
At AMI, we offer a range of training programs beyond the SIX initiative. We created the Sunshine Island CRM app for those who want to dive deeper into marketing automation and strategy. After working with us, our clients not only have a clear marketing plan but also the confidence and tools to implement it consistently.
We take pride in our community-driven approach. Many of our members stay connected even after completing their initial training, forming a supportive network of like-minded professionals. This peer support is part of what makes AMI not just a service provider, but a true partner in our clients’ ongoing success.