Apex English Tutoring
Australia, Mildura
While almost all English language improvement organisations offer teaching English services, English Apex English Tutoring focuses on teaching people wanting to improve their current (poor) level of English easy methods to practice their English.
Main Services:
My 'simply better' Method: Module A - practices all skills (listening\/reading\/speaking\/writing, vocab development\/tenses\/confidence, My 'simply better' Method: Module B - teaches people how to write grammatically correct sentences, paragraphs, and long form pieces as well as preparation for essays and oral presentations, My 'simply better' IELTS Speaking Test Method Module - helps students achieve a Band 8 (at least) in the IELTS Speaking Test - uses the method of Module A, My 'simply better' Pronunciation Method Module - teaches students the most difficult to pronounce English words and a way to learn to pronounce and practice them, My 'simply better' Spelling Method Module - teaches students an easy method to learn how to spell and remember how to spell difficult words (in any language), My 'simply better' Deluxe Package - all 5 Modules in one package.
In effect, I believe I am in a niche market. I am not aware of anyone else in the world who teaches people how to PRACTICE English. Therefore, I have no competition apart from those who TEACH English content. But the keywords relating to practicing English are competing with those that solely teach/learn English.
My challenge is to shift the paradigm – people don’t understand the difference between learning more English and practicing the English they already know. I don’t teach beginners.
Moreover, people do not realise their English is poor. That’s another challenge I have. Convincing them, without alienating them with harsh criticism to get my methods.
I do, however, offer free English lessons to bring people ‘up to speed’ to help them revise their English in order for them to proceed to buying my Methods.
My ‘simply better’ Method: Module A is a method that practices all skills to become more proficient in English. But, it’s so simple a method, I could explain it in 5 minutes how the simple idea is but then they would not have to buy it.
That’s another challenge: how to pitch the message without giving away the whole secret. People would never buy a car unseen.
The world is my oyster if I can get traction in many lucrative markets with my products.
I offer a free weekly newsletter (about 90 subscribers so far).
I have written about 40 blog articles that I update. Several articles have attracted good but not great responses/readership.
I have a Rewards Points system for Newsletter subscribers who respond in some way to get points for discounts on my Modules.
Newsletter subscribers also get Volumes of English lessons collected from earlier issues of the Newsletter. 6 free Volumes are available so far.
Although I am based in Australia I see my market as international. I do not offer face to face lessons on- or off- line. I do offer free (at the moment) online Learning Support (chat/email) to buyers of my Modules.
I have run Facebook ads – some attracting huge responses but no sales, just a few FB followers and newsletter subscribers.
I am on Instagram, LinkedIn and Twitter as well.