Australia, Perth

AntiBeauty was created by our founder Benjamyn, he has been working as a specialist in the beauty industry for over the past 15 years and is in love with seeing ALL forms of Beauty...

Main Services:

Skincare, Skin Care, Beauty Products, Clay Mask, Serums, Cleansers, Moisturisers, Vegan Beauty, Ethical Beauty, LGBT Beauty


Our Mission

To revolutionise beauty.

Smashing stereotypes by inspiring confidence from within.

Our Founder

AntiBeauty was created by our founder Benjamyn, he has been working as a specialist in the beauty industry for over the past 15 years and is in love with seeing ALL forms of Beauty…
After realising how limited the industry is in it’s vision of equality, he decided to take the plunge and create AntiBeauty to smash stereotypes of what the industry and the general population see as beautiful.

There is absolute lack of representation of MANY forms of beauty and we aim to totally smash that out of the water… We are all beautiful, you know it, and we are going to prove it.

We also PROMISE to never insinuate that someone requires fixing, and that our products will do that for them, which is generally the way beauty products are marketed…

In fact, our motto is you are already beautiful, you do not need to buy our products to be beautiful, but of course having clean and clear skin is a massive confidence booster for anyone… Yes… we also ANTI-MARKET our products…

Vision Statement

We see a world where beauty isn’t limited to the “norm”.
Honestly – we embrace your Gender, Sexuality, Skin Colour, Shape, Hair Colour, Tattoos and Piercings.
We care about you.
Beneath the surface.

We want to give you the power to take beauty into your own hands.
Be different. Be bold. Be powerful.

Anti-Beauty aims to support you through your journey to finding beauty.
We want to create a diverse family.
A kick-ass alternative to the mundane, same-old “beauty” we see everyday.

Brand Story
Bored of beauty?
We’re tired of watching the same handful of people hailed as the “chosen ones”, the “worthy”, the “beautiful”.
Who decided that?
Who sat down with pen and paper and said, “She’s in. He’s out. Oh definitely not them!”?
Well – we’re OVER IT!
We’re screwing up that piece of paper and throwing it into the bin.
Anti-beauty is here for YOU. No matter who you are.

Ever felt left out? Told you’re not good enough? Embarrassed to be different?
Everyone is beautiful (whatever that word means) and DESERVES to feel that way.

Anti-Beauty is here to make that happen.

Beauty comes from within. We’re here to get you feeling sassy, sexy and powerful in your own body – ready to take the world by storm.

What do we do?

We aim to change the beauty industry by setting ourselves apart from other beauty brands, we embrace the unique, the different, the unrepresented…
Our products are designed to be clean and natural and really benefit your skin.

We also love to share amazing information about skin and body health including mental wellbeing, health is an all inclusive topic, and we really enjoy helping where we can!

Our products are:
Australian hand-made
100% Vegan
Cruelty Free
Free of Sulphate, Parabens, Phthalates, Petrochemicals, Synthetic Colours and Fragrance! (Try saying that quickly…)
Completely Natural
Native to Australia
Sustainable and Ethical
First skincare brand in the world with Trans skincare
AND our packaging is recyclable.
If that isn’t beautiful… we don’t know what is!

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