Alcon Media

We have become recognized as a digital marketing agency who provides professional, creative solutions that work. Alcon Media has been building online presences through digital marketing for businesses worldwide for over 20 years.

For your website to succeed you need targeted traffic to your website and lots of it. You could have the greatest website around but without targeted traffic it is like a single grain of sand on the world’s largest beach. When it comes to digital marketing there are a myriad of ways to drive visitors to your website.

We will cut through all the jargon and explain your options for getting your product or service in front of your targeted audience while providing the best bang for your buck.

WEBSITE DESIGN & WEB DEVELOPMENT
HTML5, PHP, Web 3.0, MySQL, Javascript, CSS and more. Whether it’s a small information-based site or a full-fledged online e-commerce store, Alcon Media has done it all. We’ve done website Internet design and web development for companies all over the world.

All of our website design clients have access to their website content via a CMS (Content Management System). A CMS allows our Internet design clients to login to a back-end administration section where they can manage their website content. This gives our clients the freedom to make changes or additions anytime, anywhere.

website design and web development
A website is the focus of all digital marketing accomplishments. It is a very influential channel on its own. But it’s likewise the medium required to perform various online marketing campaigns. A website should characterize a brand, creation, and facility flawlessly and unforgettably. Your website is like a shop window. It should look amazing on the outside, and when customers enter your shop, the whole thing should be systematized and positioned.

Your website needs to be quick and mobile-friendly. The mainstream of your customers will be navigating the site from their mobile devices so test your website on mobile and streamline the customer’s experience in the finest way possible. All Alcon Media website designs are 100% mobile responsive on all devices.

Of course, a beautiful website is useless unless you get traffic to it. Alcon Media’s SEO marketing services can get your website it deserves.

e-commerce and internet marketing
ONLINE STORES & E-COMMERCE
In today’s world e-commerce and online shopping is the norm.

For businesses to survive they need to be able to sell their products online. Alcon Media specializes in Internet design and web development for e-commerce online stores.

Easily accept credit cards online with popular payment services like PayPal or Square… all integrated into your online store.

Projections show that global e-retail sales are going to grow to up to $4.8 trillion by 2021 and 62 percent of online buyers shop at least once per month! As well, 72% of eCommerce will take place on a mobile device by 2021 so it’s vital that your website is fully mobile responsive. ALL our websites are 100% mobile responsive so they look and function great on all devices whether it’s a desktop, laptop, pad or phone.

SEO MARKETING (SEARCH ENGINE OPTIMIZATION)

Search Engine Optimization (SEO) is the process of “optimizing” your individual web pages to rank well in the major search engines like Google, MSN and Yahoo. Web page optimization includes things like keyword density and keyword analysis, link building and link popularity, website monitoring, among many other aspects.

Ultimately, you want to be in the top 10 results for organic searches. Organic searches are the non-sponsored (free) search results that display after typing in your keyword phrase. In Google you’ll see sponsored (paid) listings at the very top on the search results page (Google Adwords). search engine optimization involves MANY aspects and can be quite overwhelming for anyone not well-versed in Internet marketing and SEO.

On-Page Optimization
Being indexed and ranked on the search engine results pages (SERPs) depends on many factors, beginning with the different elements on each page of your website. Optimizing these factors helps search engine crawlers find your website, index the pages appropriately, and rank it according to your desired keywords.

On-page optimization plays a big role in ensuring your online marketing campaign’s success. Implementing a good on-page optimization strategy will bring paying customers to your doorstep. Even though it’s only the first step in the process, you will see an increase in good traffic to your website.

Backlinks, Off-Page SEO & Domain Authority
Backlinking is the process of getting links from high authority and relevant websites that point to your website. It’s much more complex than that but, for simplicity sake, that’s the general gist of it.

Off-page SEO does include backlinking but also involves other factors such social signals (links to your site on social media sites) and Domain Authority.

Domain Authority (DA) is probably THE largest factor when it comes to getting good rankings on Google. In general, DA shows how important and relevant your website is in Google’s eyes.

PRODUCED VIDEOS & VIDEO ADVERTISING

Video advertising and marketing is all around us – On TV and everywhere on the Internet, whether you’re on a PC or mobile device. Video has become a vital part of the innovative ways to grab people’s attention.

Video is a powerful way to communicate your brand, explain the value of your product or service, and build relationships with your customers and prospects. Its value in product marketing can not be overstated.

Do NOT overlook this vital and powerful digital marketing technique.

CORPORATE & INDUSTRIAL PRODUCTION
Our professional production values and utilizing professional cameras, jibs/cranes, sliders, dollies and more means your production will stand out and be highly effective in reaching your audience.

Alcon’s cinematic approach to filming utilizes such techniques as bokeh (depth of field), jib and crane shots, slider and dolly shots… giving that professional Hollywood feel to your production.

Video advertising reaches more potential markets than any other advertising medium… plain and simple. Video is the most compelling and powerful media outlet today and the most powerful means of getting your word out. Video advertising allows you to convey your message through sight and sound, and builds credibility and trust with your audience.

Online video ads allow you to get your message in front of a highly targeted market. Targeted campaigns ensures you are reaching customers who are most likely to be receptive to your ads. A good general practice is to create separate ad campaigns for the different audiences or genres you’re targeting.

Product Marketing • Promo Videos • Video Ads • Corporate & Industrial • Facebook Ads • YouTube Advertising

MOBILE APP DESIGN & APP DEVELOPMENT

There’s an app for that!

There is no other way to market to customers and attract new customers in the mobile environment than by creating a great app for them to take advantage of, especially when you consider that apps will hold a user’s attention longer than a typical website. It is much easier to click away from a website while an app offers more interaction.

Having a branded mobile app designed and developed gives your business the opportunity to stand out from the competition. It gives you something new and exciting to use for marketing and advertising goals, retain current customers and attract new customers.

The type of the app you create for your business can be pretty much anything that your customers would find relevant. The more entertainment, fun and value you put into it, the more popular it will be, the more people will want to download and use it, the more they will talk about it, and the more successful your business will become.

This makes an app exponentially more valuable than any other type of marketing or advertising you can do in the mobile marketplace. What else is incredible about creating an app is that after the initial investment, the app can continue to market on its own for free when it’s uploaded to Android Play Store or Apple Store.

The value of creating an app is just as valuable whether you are a B2B or B2C company. You can make use of mobile device features such as GPS, click to call or click to text options. Multimedia functions allow you to include video and audio into your app, if you so choose. In fact the best apps will include the highest sensory value combined with an easy to use and interface.

This is where a great app design and app development company like Alcon Media comes in.

ALCON MEDIA – DIGITAL MARKETING EXPERTS