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It all started with a hunch... In 2014, I had this strong feeling that there must be other women, just like me, who wanted more. More adventure. More connection. More confidence. Not necessarily to become athletes or elite hikers, but to get outdoors, try something new and not feel like the odd one out. Women who were maybe at a turning point or next stage in life and craving something they couldn’t quite put into words. That hunch turned into a Facebook post, which turned into a local hike. And that local hike turned into a national and now global movement of women hiking together, training together and transforming together. Today, Women’s Fitness Adventures is a thriving community of women who’ve decided it’s their time. Time to prioritise themselves. Time to give themselves more importance. Time to get fit, explore, learn new things,and be part of something that feeds the soul. We’re not about being the fastest or fittest. We’re about showing up and doing something good for ourselves. And we support each other every step of the way. What sets us apart? Well, to start with, most of our members join not knowing a soul. And yet, within days, there’s this natural camaraderie, like we’ve all known each other for years. It’s because our community is built on kindness, encouragement and a shared love of getting outside and doing something meaningful. We’ve created a space where women, especially those 45 and up, can feel strong and capable, whether they’re training for a multi-day hiking adventure or just rediscovering the joy of walking in nature. We combine fitness and hike training with a powerful social connection that becomes the glue. You see, women don’t join us because they’re bored. They join us because they’re in transition. Maybe they’ve just left work, or dropped to part-time. Maybe the kids have left home or moved back in. Maybe they’re newly retired, recently divorced, or navigating life after loss. These moments of change leave us asking, “What’s next for me?” And that’s exactly where Women’s Fitness Adventures fits in. We offer the “what’s next.” Through our online hike training programs, strength and cardio classes, walking challenges and skills-based masterclasses, women can train from wherever they live. No gym required. They can build strength and confidence at their own pace, supported by an active online community that cheers them on and knows their name. When they’re ready or when the dream finally feels do-able, we have in-person adventures to some of the most stunning places in Australia and around the world. From the Larapinta Trail to the Cinque Terre, Japan, New Zealand, Morocco, the UK, and beyond—our multi-day hiking holidays are fully supported and inclusive. No woman is left behind. It's all about the team. But what really makes it different? It’s the training that comes with it. We don’t just book you on a hike and wish you luck. Every multi-day adventure comes with a Hike Fitness Plan and AdventureReady Training, designed specifically for the terrain, duration and conditions of the trip. That way, when departure day comes, you’re not only excited—you’re ready. And that feeling of being prepared? That’s where the confidence lives. Our founder, Yvonne (that’s me!), built this business from the ground up after leaving an intense corporate role. I didn’t know how it would grow, I just knew I wanted to help women feel strong and capable. That desire has since been recognised on national television and in major media. I’ve been featured multiple times on Channel 7’s Weekender, recognised by The Australian Women’s Weekly, and named one of Queensland’s 20 Women of Influence for the way Women’s Fitness Adventures is shaping the future health and happiness of women over 50. But none of that means as much as the messages I get from members saying, “I’ve just done something I never thought I could.” That’s what keeps me going. We’ve helped thousands of women build strength and fitness, yes, but also friendships, resilience, courage, and a whole new sense of self. We’ve helped women find their people. We’ve helped them fall in love with hiking - and with life again. So, what sets us apart? We’re not just a hiking group. We’re a movement. A safe space. A training program. A tour and travel company. A walking and hiking club. A sisterhood. A place to start again. Or start something brand new. And when you join us, you don’t just sign up for an adventure, you step into a community that believes in you. We’ll train with you, walk beside you, laugh with you, and celebrate every single summit, literal and metaphorical, that you reach. That’s what makes us different. And we wouldn’t have it any other way.