The Raw Dog Food Co

At The Raw Dog Food Co., we’re not just another pet food brand – we’re a movement driven by a deep love for dogs and a passion for nutrition that supports health from the inside out. In an increasingly crowded marketplace, we proudly stand apart. Our commitment to transparency, nutrition, ethical sourcing, and community education makes us a trusted leader in the raw pet food space across New Zealand. 1. We’re 100% Raw and Proud of It Many pet food companies offer “natural” or “premium” products, but they often fall short of truly delivering species-appropriate nutrition. At The Raw Dog Food Co., raw isn’t just a label—it’s a philosophy. We provide biologically appropriate, raw feeding solutions that mirror what your dog would eat in nature. No fillers, no grains, no unnecessary processing. Just fresh, wholesome, raw ingredients designed to nourish. Our formulas are built on a foundation of the prey model diet, consisting of meat, bones, and organs in natural balance. This approach supports better digestion, healthier coats, stronger immune systems, and happier, more active dogs. 2. Sourced Ethically, From NZ and Beyond We are proud to support New Zealand farmers and producers by sourcing locally wherever possible, ensuring our meats are antibiotic-free, hormone-free, and naturally raised. When sourcing internationally, such as our premium kangaroo meat from Australia, we maintain strict ethical and quality standards. Our meats are traceable, responsibly harvested, and prepared in compliance with MPI guidelines, giving our customers peace of mind that they’re feeding their dogs food that’s not only safe but of superior quality. 3. No Nasties. Ever. Unlike many mainstream pet food brands, we don’t bulk out our products with cheap grains, soy, or artificial fillers. Every pack of food we sell contains 100% natural ingredients—real meat, real organs, real bones. That’s it. Nothing synthetic, nothing processed beyond what’s necessary for freezing and packaging. This “nothing to hide” philosophy carries across our full product line, from raw blends to air-dried natural treats and supplements like our highly-rated bone broth. 4. Tailored Feeding for Real Dogs Every dog is different—different breeds, activity levels, allergies, and life stages require a more personal approach to nutrition. That’s where we shine. We don’t just sell food; we work directly with pet owners to craft custom feeding plans and help make the switch to raw simple and stress-free. Whether you’re new to raw feeding or a seasoned pro, we’re here to guide you, with education, online resources, and hands-on support. We also offer flexible portions and meal sizes, from single protein options to balanced blends, making it easier for owners to feed dogs with specific dietary needs or sensitivities. 5. Incredible Variety—From Everyday to Exotic We offer one of the widest selections of raw proteins in New Zealand, including: • Kangaroo • Venison • Wild Goat • Beef • Chicken • Lamb • Salmon • Turkey • Duck This variety isn’t just for novelty—it’s key to a balanced raw diet. Rotating proteins reduces the risk of allergies and ensures a broader nutrient profile for your dog. Many of our meats are free-range or wild-caught, offering clean, lean protein sources not typically found in supermarket pet foods. Our air-dried treats and chews, like cow hooves, tendons, and tracheas, are also top-quality, healthy alternatives to heavily processed store-bought snacks. 6. Committed to Education and Raw Feeding Advocacy We know that raw feeding can be intimidating for some pet parents, especially with conflicting information online. That’s why we’ve built our brand around education, transparency, and support. We regularly share practical guides, feeding calculators, and in-depth resources on our website and social media to help demystify raw feeding. Our goal is to empower dog owners to make informed decisions and feel confident in what they’re feeding their furry family members. 7. Community-Led, Customer-Focused We’re a proudly NZ-owned and operated business, founded by real dog lovers. We’re not a faceless corporation or a franchise—we’re locals, just like you, who care about the wellbeing of every dog we feed. We believe in building long-term relationships with our customers, not just selling a product. Our customer service is responsive, personal, and built on trust. Whether it’s helping you choose the right products, troubleshoot digestive issues, or work through a transition to raw, we’re always just a message away. We’re also proud to support local dog rescues, foster groups, and training communities, reinforcing our commitment to animal welfare in Aotearoa. 8. Convenient Nationwide Delivery Based online, we make it simple for dog owners across New Zealand to access high-quality raw food without the hassle. We offer nationwide shipping, secure frozen delivery, and flexible subscription options for stress-free reordering. Whether you’re in Auckland, Christchurch, rural Otago or the Bay of Islands, we can get premium raw dog food delivered straight to your door—fresh, frozen, and ready to serve. 9. Sustainability and Waste Reduction We’re mindful not only of the health of your dog, but the health of our planet. We are continually working to reduce waste, limit plastic usage, and use eco-conscious packaging wherever possible. We also make use of “whole animal” sourcing, using parts of animals that might otherwise go to waste—like tripe, bones, and organs—which aligns with our values of reducing waste and honouring the animal in a more holistic way. 10. We Walk the Walk Many of our team members are raw feeders themselves. We test our products on our own dogs first, and we truly believe in the power of raw nutrition. When we recommend something, it’s not just from a marketing perspective—it’s because we’ve seen the results firsthand: shinier coats, cleaner teeth, calmer temperaments, and longer, healthier lives. Final Thoughts - What sets The Raw Dog Food Co. apart is simple—we care more, we do more, and we deliver better. We’re here for the pet parents who want more than just convenience or a flashy label. We’re here for those who want to feed their dogs the way nature intended: raw, whole, and real. We’re not just selling food. We’re part of a growing movement that’s changing the way New Zealand feeds its dogs—one bowl at a time.