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Mummu Cycling is a global leader in premium fan experiences for professional cycling. We don’t just take you to the race — we take you inside it.
Founded by Marcel Berger, a seasoned growth strategist and former Global Head of DTC at Factor Bikes, Mummu Cycling was built to connect passionate fans with the world of pro cycling in ways that traditional travel companies can’t. What started as a bold idea — that cycling fans deserved more than just roadside views — has grown into an international network of immersive experiences that place guests at the heart of the action.
With partners like Olympic gold medallist Stuart O’Grady, and collaborations with governing bodies such as the UCI, Mummu has become known for access that goes beyond the finish line. Our guests have ridden official race routes with former pros, dined inside team zones, driven in race convoys, and soaked in moments that never make it to broadcast. From the Spring Classics of Belgium to the switchbacks of the Giro d’Italia, Mummu unlocks the stories, characters, and emotions that define the sport.
We’ve hosted guests from more than 50 countries, expanded our team fivefold during peak race periods, and delivered experiences at every major cycling event on the global calendar — including the Tour de France, Paris-Roubaix, Milan-San Remo, and more. Whether you’re a first-time fan or a returning guest chasing your next breakthrough, Mummu offers a tiered journey that moves with you — from Access to Breakaway to Moments and beyond.
We’re not a travel agency. We’re cycling’s inner circle — open to those who are ready.
– Access Tier Fan Travel Experiences Premium guided cycling tours and spectator access at races like the Tour de France, Giro d’Italia, and Tour Down Under — complete with team zone entry, curated rides, and VIP hospitality. 2. Breakaway Access Upgrades Elevated in-event experiences including start-line passes, team meet-and-greets, race vehicle seats, and finish-line podium viewing. 3. Mummu Moments Signature emotional highlights — from riding iconic sectors like the Arenberg Forest to sharing a post-stage drink with a cycling legend. Designed to stay with you forever. 4. Summit Series (Wellness + Cycling) Wellness-infused cycling retreats combining breathwork, recovery rituals, and immersive rides. Led in collaboration with Amanda Berger of Bathhouse Studio. 5. Single-Day Access Experiences High-impact race-day access for fans who want an unforgettable moment — including vehicle passes, VIP starts, and special one-day-only experiences. 6. Corporate & Incentive Programs Private tours and incentive experiences for brands, leadership groups, and corporate partners looking to activate through cycling. 7. Federation & Club Travel Logistics Official travel solutions for federations (e.g. AusCycling), clubs, and race teams attending world championships and major events. 8. Hosted Tours with Legends Multi-day experiences hosted by iconic riders like Stuart O’Grady, Cadel Evans, Andy Schleck, and Robbie McEwen — with on-road guidance and storytelling. 9. Cycling Content & Storytelling Digital media, guest moments, race recaps, and editorial features that bring the emotion of the ride to life — even after the race is done. 10. Priority Access & Membership Early access to experiences, guaranteed spots on high-demand events, and curated rewards for our most loyal fans.
Mummu Cycling is a global leader in premium fan experiences for professional cycling. We don’t just take you to the race — we take you inside it. Founded by Marcel Berger, a seasoned growth strategist and former Global Head of DTC at Factor Bikes, Mummu Cycling was built to connect passionate fans with the world of pro cycling in ways that traditional travel companies can’t. What started as a bold idea — that cycling fans deserved more than just roadside views — has grown into an international network of immersive experiences that place guests at the heart of the action. With partners like Olympic gold medallist Stuart O’Grady, and collaborations with governing bodies such as the UCI, Mummu has become known for access that goes beyond the finish line. Our guests have ridden official race routes with former pros, dined inside team zones, driven in race convoys, and soaked in moments that never make it to broadcast. From the Spring Classics of Belgium to the switchbacks of the Giro d’Italia, Mummu unlocks the stories, characters, and emotions that define the sport. We’ve hosted guests from more than 50 countries, expanded our team fivefold during peak race periods, and delivered experiences at every major cycling event on the global calendar — including the Tour de France, Paris-Roubaix, Milan-San Remo, and more. Whether you’re a first-time fan or a returning guest chasing your next breakthrough, Mummu offers a tiered journey that moves with you — from Access to Breakaway to Moments and beyond. We’re not a travel agency. We’re cycling’s inner circle — open to those who are ready.