The Premium Way
Australia, Melbourne
The Premium Way is more than just a retailer—it’s a lifestyle brand for hookah and shisha enthusiasts across Australia. With a foundation built on quality, compliance, and customer satisfaction, we’ve carved a niche as Australia’s most trusted provider of premium hookah and shisha products. What truly sets us apart is our unwavering commitment to offering the finest products at the most competitive prices, backed by exceptional service and a deep understanding of our customers' needs.
Main Services
From the very beginning, The Premium Way has embraced a mission of making high-quality hookah and shisha products accessible to everyone. Our price-match or beat guarantee ensures we always offer the best deals in the market, creating unparalleled value for our customers. Additionally, we pride ourselves on our customer-first approach. We continuously evolve our services, such as expanding our local delivery range, reducing order preparation times, and introducing flexible payment options to make shopping with us as seamless and enjoyable as possible.
Our recent investment in a physical store further underscores our dedication to customer satisfaction. Located in Knoxfield, VIC, our retail space offers a tactile, immersive experience where customers can explore our extensive product range and receive personalised guidance from our expert staff. The store has quickly become a hub for shisha enthusiasts, offering exclusive in-store flavours and showcasing the latest products.
Interesting Facts About The Premium Way
Pioneering Legal Compliance: The Premium Way was founded with a strong emphasis on adhering to Australian laws and regulations. We are one of the few businesses in this industry to provide complete transparency regarding the legality of our products, ensuring our customers can shop with confidence.
Expanding Horizons: Over the years, we have grown from a humble online store to a nationwide favourite, now offering same-day delivery within a 100-kilometre radius of our store and a physical location for in-person service.
Founder’s Vision: Our founder is a passionate shisha enthusiast who recognised a gap in the Australian market for high-quality, legal, and affordable hookah products. Combining this passion with a deep knowledge of the industry, they built The Premium Way to cater to both seasoned users and newcomers, ensuring an inclusive experience for all.
Fast and Flexible Service: We’re known for our lightning-fast order preparation, which now takes under an hour, and our extended cut-off times for same-day delivery and pickup (up to 7 PM). These enhancements have revolutionised the shopping experience, offering unmatched convenience.
Local Leadership with a Global Vision: Although we’re proudly based in Australia, we source products globally to ensure our customers have access to the best brands and designs from around the world.
Unique Offerings
Wide Range of Products: Our curated collection includes everything from traditional hookahs to modern, innovative designs, as well as an extensive selection of shisha flavours, coals, and accessories. This variety ensures there’s something for every preference and budget.
Exclusive In-Store Flavours: Our physical store features exclusive flavours that can’t be found online, making it a must-visit for shisha connoisseurs.
Customisable Options: Customers can create their own unique hookah setups by mixing and matching components, allowing for a personalised experience that suits their style and preferences.
Educational Resources: For those new to shisha, we provide detailed guides and expert advice to ensure they have the best experience, from setup to enjoyment.
Exceptional Customer Service: Our team goes above and beyond to assist customers, whether they’re shopping online or visiting our store. From answering questions to providing tailored recommendations, we prioritise building lasting relationships.
Our Founder’s Story
The story of The Premium Way begins with a shisha enthusiast who had a vision: to transform the Australian market by offering high-quality products at affordable prices. Frustrated by the lack of accessible, legal options, they set out to create a business that would serve as a trusted source for everything hookah-related. Armed with a deep appreciation for the artistry and culture surrounding shisha, the founder dedicated themselves to building a brand that combines premium quality with unbeatable value.
Their personal experiences as a customer played a significant role in shaping The Premium Way’s core values. Understanding the challenges of finding affordable, reliable products in a market riddled with uncertainty, they prioritised transparency, legality, and exceptional customer care from day one. This customer-centric philosophy continues to drive every decision, from product selection to service innovations.
The Premium Way Today
Today, The Premium Way is a thriving business that has become a cornerstone of Australia’s shisha community. Our reputation for quality, compliance, and competitive pricing has made us the go-to destination for hookah enthusiasts nationwide. Whether it’s through our expansive online store or our physical location, we’re proud to serve customers with the same passion and dedication that inspired our founder to start this journey.
We’re not just a retailer—we’re a community. Through our products and services, we aim to bring people together, creating moments of relaxation, connection, and enjoyment. At The Premium Way, every order, every visit, and every interaction is an opportunity to share the joy of shisha.
