Next Gay Thing

Our mission is to provide premium, curated boxes filled with designer underwear, top-tier skincare products, and unique lifestyle items, creating a luxurious and affirming experience for our customers.

Founding Story:

Our journey began in Tartu, Estonia, where Jarmo had a profound moment of self-awareness and acceptance. This personal milestone was marked by a simple indulgence—a pair of designer underwear. This ritual of self-celebration continued through his student years and inspired the creation of Next Gay Thing. In Berlin, Jarmo and his partner Roma conceptualized a brand that not only reflected their personal stories but resonated deeply with the broader gay community.

What We Offer:

Next Gay Thing offers monthly subscription boxes that are more than just products—they are a celebration of gay identity and self-love. Each box is carefully curated with:

Designer Underwear: High-quality, stylish pieces that make every day special.
Premium Skincare: Top-tier products that cater to the unique needs of gay men.
Lifestyle Items: Occasional surprises that enhance the overall experience.

Market Opportunity:

The global LGBTQ+ market is growing, with an increasing demand for products and services that cater specifically to this community. Next Gay Thing is uniquely positioned to tap into this market by offering a product that combines luxury, personalization, and a strong sense of community.

Unique Selling Proposition:

Our curated boxes are not just about luxury; they are about creating a sense of belonging and celebration. We distinguish ourselves with:

Authenticity: Founded by gay men for gay men, our brand is rooted in real experiences and genuine understanding.
Quality: Every item is carefully selected to meet the highest standards, ensuring an exceptional unboxing experience.
Community Focus: We aim to make every customer feel part of a global community that celebrates gay identity.

Vision for Growth:

Our base in London allows us to connect with the global gay community. We plan to expand our product range, enhance our subscription offerings, and explore new markets. By leveraging digital marketing and social media, we aim to increase our reach and build a robust, engaged customer base.