Recipe and cooking websites are built around the kind of questions people type into Google, like what to make for dinner or how to cook a particular dish. Diib’s data shows how much of their traffic comes from those searches.<\/p>\n\n\n\n
The measure here is organic search share: the percentage of a website’s visits that came from unpaid search engine results over a 30-day period, as reported by Google Analytics.<\/p>\n\n\n\n
These figures are aggregated from websites connected to Diib, for a 30-day period ending in late October 2026. A share is a percentage, not a count, so a site with few total visits can still have a high search share. The data doesn’t show which searches brought these visits or how much of that traffic now comes through AI answers in search results.<\/p>\n\n\n\n
What it does show is that cooking sites rely on search more than most websites do. That makes them more exposed than average when search results change, whether from a Google update or from answers that appear on the results page itself.<\/p>\n","protected":false},"excerpt":{"rendered":"
The typical cooking and recipe website in Diib’s data gets 36% of its visits from search engines, against 21% for the typical website. For the top quarter, it’s 60% or more.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"If you run a cooking or recipe site, search likely brings you a bigger share of visitors than it does for most websites, and for at least a quarter of sites in this space it's the majority. That's a strength while it lasts, but it means a single change to Google's results can hit your traffic harder than it would most websites.","insight_action":"Check what share of your visits came from search in Google Analytics under Reports, then Acquisition, then Traffic acquisition. If it's above a third, start building one channel you control, such as an email list with a sign-up offer on your most-visited recipe pages.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[98],"insight_topic":[48],"class_list":["post-476","insight","type-insight","status-publish","hentry","insight_industry-cooking-recipes","insight_topic-analytics-measurement"],"acf":{"insight_format":"Data point","insight_takeaway":"If you run a cooking or recipe site, search likely brings you a bigger share of visitors than it does for most websites, and for at least a quarter of sites in this space it's the majority. That's a strength while it lasts, but it means a single change to Google's results can hit your traffic harder than it would most websites.","insight_action":"Check what share of your visits came from search in Google Analytics under Reports, then Acquisition, then Traffic acquisition. If it's above a third, start building one channel you control, such as an email list with a sign-up offer on your most-visited recipe pages.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t