Links from other websites, often called backlinks, are one of the signals search engines use to judge how trustworthy a site is. College and university websites collect far more of them than the typical website.<\/p>\n\n\n\n
The measures here are referring domains, the number of different websites that link to a site, and Domain Authority, a 1-to-100 score from the SEO company Moz that estimates how well a site is likely to rank based largely on those links.<\/p>\n\n\n\n
These figures are aggregated from websites connected to Diib, using link data as of late October 2026. Domain Authority is a third-party estimate, not a score Google uses. The data doesn’t show which sites link to colleges or why, though partner schools, student organizations, news coverage and research citations are common sources for education sites.<\/p>\n\n\n\n
What it does show is that education websites usually start from a stronger link profile than most small businesses, and that the gap between well-linked and thinly linked schools is very large.<\/p>\n","protected":false},"excerpt":{"rendered":"
The typical college or university website in Diib’s data is linked to by about 298 other websites, nearly three times the typical site. Its Domain Authority score is about twice as high.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"If you run a school or college, other education sites likely have a strong head start in links, which helps them show up in search. A school in the bottom quarter of this industry has a small fraction of the links that the best-linked schools have.","insight_action":"List the organizations your school already works with, such as partner employers, accrediting bodies, local chambers and alumni groups, and check whether each one links to your website. Ask the ones that don't to add a link to a specific program page.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[97],"insight_topic":[44],"class_list":["post-474","insight","type-insight","status-publish","hentry","insight_industry-colleges-universities","insight_topic-search-engine-optimization"],"acf":{"insight_format":"Data point","insight_takeaway":"If you run a school or college, other education sites likely have a strong head start in links, which helps them show up in search. A school in the bottom quarter of this industry has a small fraction of the links that the best-linked schools have.","insight_action":"List the organizations your school already works with, such as partner employers, accrediting bodies, local chambers and alumni groups, and check whether each one links to your website. Ask the ones that don't to add a link to a specific program page.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t