Casual clothing stores already got a smaller share of their website visits from Google search than most businesses. Over the past month, that share fell further.<\/p>\n\n\n\n
The measure here is organic search share: the percentage of a website’s visits that came from unpaid Google and other search engine results over a 30-day period, as reported by Google Analytics.<\/p>\n\n\n\n
These figures are aggregated from websites connected to Diib. The two readings are 30 days apart, and the set of sites with data can shift slightly between them. One month is a short window, so this may be seasonal or temporary. A falling share can also mean other sources, like social media or email, grew, not that search visits dropped. The data doesn’t show which happened.<\/p>\n\n\n\n
What it does show is that the typical casual clothing store leans on search less than most businesses, and that its reliance on search shrank faster than average over the past month.<\/p>\n","protected":false},"excerpt":{"rendered":"
The typical casual apparel website got 9% of its visits from search engines in the latest 30 days, down from 12% a month earlier. The typical website in Diib’s data gets about 21%.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Industry trend","insight_takeaway":"If you run a casual clothing store, search likely brings you a smaller slice of visitors than it does for most businesses, and that slice shrank this past month. Relying mainly on social and paid traffic leaves you exposed if those channels get more expensive.","insight_action":"In Google Analytics, compare your organic search visits for the last 30 days with the 30 days before. If the number of visits fell, not just the share, check which product and collection pages lost the most and make sure their titles and descriptions name what shoppers actually search for.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[94],"insight_topic":[44],"class_list":["post-468","insight","type-insight","status-publish","hentry","insight_industry-casual-apparel","insight_topic-search-engine-optimization"],"acf":{"insight_format":"Industry trend","insight_takeaway":"If you run a casual clothing store, search likely brings you a smaller slice of visitors than it does for most businesses, and that slice shrank this past month. Relying mainly on social and paid traffic leaves you exposed if those channels get more expensive.","insight_action":"In Google Analytics, compare your organic search visits for the last 30 days with the 30 days before. If the number of visits fell, not just the share, check which product and collection pages lost the most and make sure their titles and descriptions name what shoppers actually search for.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t