Tourist destinations, from local attractions to visitor bureaus, tend to build large Facebook followings. Diib’s data shows that a bigger following doesn’t translate into proportionally more people seeing their posts.<\/p>\n\n\n\n
The measures here are a Facebook page’s follower count and the number of times its posts were seen, which Facebook calls post impressions, over a 30-day period.<\/p>\n\n\n\n
These figures are aggregated from Facebook pages connected to Diib, for a 30-day period ending in late October 2026. The industry group is small, so treat the exact ratios as a rough guide. The data doesn’t show how often these pages post, what they post, or whether any of it led to visits. A page that posted nothing in the period would show few views no matter how many followers it has.<\/p>\n\n\n\n
What it does show is that a large following is not the same as a large audience. The difference between the busiest and quietest pages here is far bigger than the difference in follower counts.<\/p>\n","protected":false},"excerpt":{"rendered":"
The typical tourist destination’s Facebook page has about 3 times the followers of the typical business page in Diib’s data, but its posts get less than twice the views.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"If you run a destination or attraction, a big Facebook following is a starting point, not a guarantee anyone sees your posts. Judging your page by views rather than follower count gives you a truer picture of whether Facebook is working.","insight_action":"Divide your page's post views from the last 30 days by your follower count. If the result is under 0.5, test two or three posts a week built around one striking photo or short video of the place itself, and compare views after a month.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[91],"insight_topic":[68],"class_list":["post-462","insight","type-insight","status-publish","hentry","insight_industry-tourist-destinations","insight_topic-social-media"],"acf":{"insight_format":"Data point","insight_takeaway":"If you run a destination or attraction, a big Facebook following is a starting point, not a guarantee anyone sees your posts. Judging your page by views rather than follower count gives you a truer picture of whether Facebook is working.","insight_action":"Divide your page's post views from the last 30 days by your follower count. If the result is under 0.5, test two or three posts a week built around one striking photo or short video of the place itself, and compare views after a month.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t