Most small business websites appear in Google for a few dozen searches. Cosmetic surgery practices show up for far more, and for searches with much bigger audiences.<\/p>\n\n\n\n
The measures here are the number of keywords a site ranks for in Google, and the typical monthly search volume of those keywords.<\/p>\n\n\n\n
These figures are aggregated from websites connected to Diib, using keyword data from mid to late October 2026. The industry group is small, so treat the exact ratios as a rough guide. Ranking for a keyword doesn’t mean ranking near the top, and the data doesn’t show how many patients these searches bring in.<\/p>\n\n\n\n
A likely reason for the big footprint is that people research procedures in detail before booking, so practices that publish pages on each procedure, recovery and cost have more to rank. The data doesn’t prove that, but it does show the typical practice website is playing on a much bigger field than most small businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"
The typical cosmetic surgery website in Diib’s data ranks in Google for 464 keywords, against 26 for the typical website. Those keywords also get about nine times the monthly searches.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"If you run a cosmetic surgery practice, your competitors' websites likely appear for hundreds of searches, many of them high-volume. A site with a handful of pages is competing against practices that cover far more of what patients look up before booking.","insight_action":"List every procedure you offer and check whether each one has its own page covering what it is, recovery time, typical cost range and before-and-after photos. Write the missing page for the procedure you most want to grow first.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[90],"insight_topic":[44],"class_list":["post-460","insight","type-insight","status-publish","hentry","insight_industry-cosmetic-surgery","insight_topic-search-engine-optimization"],"acf":{"insight_format":"Data point","insight_takeaway":"If you run a cosmetic surgery practice, your competitors' websites likely appear for hundreds of searches, many of them high-volume. A site with a handful of pages is competing against practices that cover far more of what patients look up before booking.","insight_action":"List every procedure you offer and check whether each one has its own page covering what it is, recovery time, typical cost range and before-and-after photos. Write the missing page for the procedure you most want to grow first.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t