Theme park websites have a lot to show: rides, maps, ticket options and plenty of photos and video. Diib’s data shows that this tends to come at a cost in loading speed.<\/p>\n\n\n\n
The measures here come from Google’s PageSpeed Insights test of each site’s homepage: an overall speed score from 0 to 100, where 90 or higher is the range Google labels good, and the time it takes for the main content to appear.<\/p>\n\n\n\n
These figures are aggregated from websites connected to Diib, using each site’s most recent test as of late October 2026. The test simulates a mid-range phone on a mobile connection, so real visitors on fast Wi-Fi will often see quicker loads. The data doesn’t show how speed affects ticket sales for these sites, and heavier pages aren’t the only possible cause of slower loading.<\/p>\n\n\n\n
What it does show is that most theme park sites leave visitors waiting longer than the typical website does, often at the moment someone is deciding whether to plan a trip.<\/p>\n","protected":false},"excerpt":{"rendered":"
About 6% of theme park websites in Diib’s data scored 90 or higher on Google’s page-speed test, against 14% of websites overall. The typical theme park homepage takes 9.3 seconds to show its main content.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"If you run a theme park or attraction, your website is probably slower than most, and visitors planning a trip on their phone feel that delay. The photos and video that sell the experience are also the most likely thing holding the page back.","insight_action":"Run your homepage through Google's free PageSpeed Insights test (pagespeed.web.dev) and look at the largest images and videos it flags. Compress or resize the biggest one first, and replace any autoplaying background video with a still image on phones.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[89],"insight_topic":[42],"class_list":["post-458","insight","type-insight","status-publish","hentry","insight_industry-theme-parks","insight_topic-website-performance"],"acf":{"insight_format":"Data point","insight_takeaway":"If you run a theme park or attraction, your website is probably slower than most, and visitors planning a trip on their phone feel that delay. The photos and video that sell the experience are also the most likely thing holding the page back.","insight_action":"Run your homepage through Google's free PageSpeed Insights test (pagespeed.web.dev) and look at the largest images and videos it flags. Compress or resize the biggest one first, and replace any autoplaying background video with a still image on phones.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t