Most small business websites now get a big share of their visits from phones. Websites in the computer security industry are a clear exception: their visitors are overwhelmingly on desktop computers.<\/p>\n\n\n\n
The measure here is the share of a website’s visits that came from a mobile phone over a 30-day period, as reported by Google Analytics.<\/p>\n\n\n\n
These figures are aggregated from websites connected to Diib, for a 30-day period ending in late October 2026. The data doesn’t show who the visitors are or why they use desktops. A reasonable guess is that many are IT staff and business buyers researching at work, but the data doesn’t prove it.<\/p>\n\n\n\n
What it does show is that “mobile first” advice, while sound for most businesses, describes a minority of this industry’s visitors. For computer security sites, the desktop experience is the main experience.<\/p>\n","protected":false},"excerpt":{"rendered":"
The typical computer security website in Diib’s data gets 12% of its visits from phones, against 37% for the typical website. Nearly nine in ten visits come from desktop computers.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"If you sell computer security products or services, most of your website visitors are likely sitting at a desk. That makes detailed pages, comparisons and downloads easier to use than they would be in a phone-heavy industry, and it means desktop layout problems cost you more.","insight_action":"Check your own device split in Google Analytics under Reports, then Tech, then Overview. If desktop dominates, review your key pages on a laptop screen first: comparison tables, downloadable resources and contact forms should be easy to use without scrolling sideways or hunting.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[88],"insight_topic":[45],"class_list":["post-456","insight","type-insight","status-publish","hentry","insight_industry-computer-security","insight_topic-websites-user-experience"],"acf":{"insight_format":"Data point","insight_takeaway":"If you sell computer security products or services, most of your website visitors are likely sitting at a desk. That makes detailed pages, comparisons and downloads easier to use than they would be in a phone-heavy industry, and it means desktop layout problems cost you more.","insight_action":"Check your own device split in Google Analytics under Reports, then Tech, then Overview. If desktop dominates, review your key pages on a laptop screen first: comparison tables, downloadable resources and contact forms should be easy to use without scrolling sideways or hunting.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t