Reviews on your Google Business Profile are often the first thing a new customer reads about you. In most industries, a few dozen is normal. Spas and beauty service businesses tend to have far more.<\/p>\n\n\n\n
The measure here is the total number of Google reviews on a business’s profile.<\/p>\n\n\n\n
These figures are aggregated from Google Business Profiles connected to Diib, with review counts as of late October 2026. The industry group is small, so treat the exact ratio as a rough guide. The data doesn’t show how long these businesses have been open, how many customers they serve, or how they ask for reviews, all of which affect review counts.<\/p>\n\n\n\n
What it does show is that in this industry a strong rating is common and a big review count is normal. A spa with 30 reviews might look fine in another field, but it sits well below the typical competitor here.<\/p>\n","protected":false},"excerpt":{"rendered":"
The typical spa or beauty service business in Diib’s data has 137 Google reviews, against 25 for the typical business overall. Star ratings are about the same, so the count is where spas stand apart.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"In the spa and beauty business, a 4.9-star rating doesn't set you apart because nearly everyone has one. Review volume is where the typical competitor is far ahead, so a profile with a few dozen reviews can look thin next to the spas a customer is comparing you with.","insight_action":"Set up a simple review request: a text or email with your direct Google review link, sent the same day as each appointment. Track your review count monthly and aim to close the gap with the spas you compete with.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[87],"insight_topic":[43],"class_list":["post-454","insight","type-insight","status-publish","hentry","insight_industry-spas-beauty-services","insight_topic-reputation-management"],"acf":{"insight_format":"Data point","insight_takeaway":"In the spa and beauty business, a 4.9-star rating doesn't set you apart because nearly everyone has one. Review volume is where the typical competitor is far ahead, so a profile with a few dozen reviews can look thin next to the spas a customer is comparing you with.","insight_action":"Set up a simple review request: a text or email with your direct Google review link, sent the same day as each appointment. Track your review count monthly and aim to close the gap with the spas you compete with.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t