A Google Business Profile, the listing that shows your hours, reviews and phone number, can be seen in two places: in regular Google Search results and on Google Maps. For most businesses, Search does the heavy lifting. Restaurants are different.<\/p>\n\n\n\n
The measure here is profile views, which Google calls impressions, over a 30-day period, split by where the profile was seen.<\/p>\n\n\n\n
These figures are aggregated from Google Business Profiles connected to Diib, for a 30-day period ending in late October 2026. Each figure is a separate median, so the Maps and Search numbers don’t add up to a total. The data doesn’t show what people searched for or whether a view led to a visit.<\/p>\n\n\n\n
It does fit how people choose where to eat: often on a phone, often nearby, often with the map already open. For a restaurant, how the listing looks on Maps is close to the front door.<\/p>\n","protected":false},"excerpt":{"rendered":"
The typical restaurant’s Google profile got 2,821 views on Google Maps in 30 days, slightly more than it got in regular Search. For the typical business in Diib’s data, Search views outnumber Maps views about 3 to 1.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"For restaurants, Google Maps is at least as important a storefront as Search. Diners comparing places nearby will judge you on your Maps listing's photos, hours and menu before they ever see your website.","insight_action":"Open Google Maps on your phone, search for your type of food near your restaurant, and look at your listing next to the three closest competitors. Fix anything that looks weaker: outdated hours, missing menu link, or fewer than 10 recent photos.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[38],"insight_topic":[46],"class_list":["post-452","insight","type-insight","status-publish","hentry","insight_industry-restaurants","insight_topic-local-seo"],"acf":{"insight_format":"Data point","insight_takeaway":"For restaurants, Google Maps is at least as important a storefront as Search. Diners comparing places nearby will judge you on your Maps listing's photos, hours and menu before they ever see your website.","insight_action":"Open Google Maps on your phone, search for your type of food near your restaurant, and look at your listing next to the three closest competitors. Fix anything that looks weaker: outdated hours, missing menu link, or fewer than 10 recent photos.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t