Diib can connect to a business’s Facebook Page and to its website analytics. That shows two different things: how big the page’s audience is, and how many website visits come from social media sites like Facebook and Instagram.<\/p>\n\n\n\n
Hair care businesses stand out on the first. On the second, the gap is real but the numbers stay small.<\/p>\n\n\n\n
Diib looked at aggregated data from Facebook Pages and websites connected to Diib over the 30 days ending October 18, 2026:<\/p>\n\n\n\n
This is aggregated Diib data from businesses that connected Facebook or website analytics to Diib, so it reflects those businesses rather than every salon or barber. The Facebook and website groups overlap but aren’t identical. One plausible reason for the bigger following is that hair is visual: before-and-after photos and styling videos give people a reason to follow. The data can’t show why people followed or whether followers booked. Some visits from social apps can also be recorded as direct visits, so the true social share may be somewhat higher than measured.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hair care Facebook Pages connected to Diib have about twice the followers of the typical page, yet social media brings the median hair care website only about 2% of its visits.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"Hair care businesses tend to have a bigger Facebook audience than most small businesses, but that audience sends only a small slice of their website visits. If clients already follow you on Facebook, the bigger opportunity is likely turning those followers into website visits and bookings, not just adding more followers.","insight_action":"Set your Facebook Page's action button to your online booking or website page, add the same link to posts that show your work, and check in Diib whether social visits rise over the next month.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[77],"insight_topic":[68],"class_list":["post-417","insight","type-insight","status-publish","hentry","insight_industry-hair-care","insight_topic-social-media"],"acf":{"insight_format":"Data point","insight_takeaway":"Hair care businesses tend to have a bigger Facebook audience than most small businesses, but that audience sends only a small slice of their website visits. If clients already follow you on Facebook, the bigger opportunity is likely turning those followers into website visits and bookings, not just adding more followers.","insight_action":"Set your Facebook Page's action button to your online booking or website page, add the same link to posts that show your work, and check in Diib whether social visits rise over the next month.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t