Google Analytics estimates the age of some of your website’s visitors and groups them into brackets: 18 to 24, 25 to 34, and so on. It can’t do this for everyone, so the shares below only count visits where Google had an age estimate.<\/p>\n\n\n\n
Education websites (schools, tutoring and training providers, course sites) skew much younger than the typical small business website.<\/p>\n\n\n\n
Diib looked at each website’s most recent Google Analytics age data from the 90 days ending October 20, 2026, for websites connected to Diib:<\/p>\n\n\n\n
This is aggregated Diib data from websites connected to Diib, so it reflects those businesses rather than every school or training provider. Google’s age figures are estimates and leave out visitors it can’t classify, which can be a large share of traffic on smaller sites. One likely explanation for the gap: students and recent graduates research courses, programs and test prep themselves. The data can’t show whether these younger visitors are the ones signing up, or whether a parent or employer makes the final decision.<\/p>\n","protected":false},"excerpt":{"rendered":"
On the typical education website, about 28% of visitors with a known age are 18 to 24, versus about 12% on the typical website. The gap has held every month for the past year.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"If you run an education business, a big chunk of the people reading your website are likely in their late teens or early twenties, not just parents or older career changers. Your copy, photos and calls to action should make sense to that younger reader, even if someone else ends up paying.","insight_action":"Open the Demographics report in your Google Analytics account, compare your own 18-to-24 share with the 28% median, and check that your key enrollment or inquiry page speaks to whichever age group is actually visiting.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[75],"insight_topic":[48],"class_list":["post-413","insight","type-insight","status-publish","hentry","insight_industry-education","insight_topic-analytics-measurement"],"acf":{"insight_format":"Data point","insight_takeaway":"If you run an education business, a big chunk of the people reading your website are likely in their late teens or early twenties, not just parents or older career changers. Your copy, photos and calls to action should make sense to that younger reader, even if someone else ends up paying.","insight_action":"Open the Demographics report in your Google Analytics account, compare your own 18-to-24 share with the 28% median, and check that your key enrollment or inquiry page speaks to whichever age group is actually visiting.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t