Your Google Business Profile is the listing that appears when someone finds you on Google Search or Maps. Google counts each time it’s shown as a view, and each call, website click or direction request from it as an action. Divide actions by views and you get an action rate.<\/p>\n\n\n\n
Physical therapy clinics turn views into actions much more often than most local businesses.<\/p>\n\n\n\n
Diib looked at Google Business Profiles connected to Diib over the 30 days ending October 17, 2026:<\/p>\n\n\n\n
This is aggregated Diib data from profiles connected to Diib, so it reflects those businesses rather than every clinic. A likely explanation is intent: people searching for physical therapy often have a referral, an injury or an insurance question, and want to call or book soon. The data can’t confirm why people acted, or whether a call or click became a booked appointment.<\/p>\n\n\n\n
What it does show is that a physical therapy profile tends to reach people who are ready to make contact, so the phone number, hours and booking link on it carry more weight than they would for a typical business.<\/p>\n","protected":false},"excerpt":{"rendered":"
In Diib’s data, 24% of views on the typical physical therapy Google Business Profile led to a call, website click or direction request, versus 14% across all profiles. Physical therapy has come out ahead in every one of the last 12 months.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"If you run a physical therapy clinic, the people who find your Google profile are unusually ready to reach out, and many of them pick up the phone. A missed call, wrong number or outdated hours costs you more here than it would in most industries.","insight_action":"Call the number on your Google Business Profile from your own phone during business hours to make sure it reaches a person or a voicemail that sets a callback. Then confirm your hours, accepted insurance and booking link are current.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[73],"insight_topic":[46],"class_list":["post-397","insight","type-insight","status-publish","hentry","insight_industry-physical-therapy","insight_topic-local-seo"],"acf":{"insight_format":"Data point","insight_takeaway":"If you run a physical therapy clinic, the people who find your Google profile are unusually ready to reach out, and many of them pick up the phone. A missed call, wrong number or outdated hours costs you more here than it would in most industries.","insight_action":"Call the number on your Google Business Profile from your own phone during business hours to make sure it reaches a person or a voicemail that sets a callback. Then confirm your hours, accepted insurance and booking link are current.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t