Hiring a mover means handing strangers everything you own, so people shop carefully. Diib’s data shows moving companies have built strong review profiles, but their Google listings turn views into action less often than other local businesses do.<\/p>\n\n\n\n
A Google Business Profile (GBP) is the listing that shows up in Google Maps and local search. A profile action is a phone call, website click or direction request made from that listing.<\/p>\n\n\n\n
This is aggregated Diib customer data. It counts actions taken directly from the Google listing. It doesn’t capture people who saw a profile, then searched the company name later or requested a quote some other way. The data also can’t tell us why fewer viewers act.<\/p>\n\n\n\n
One likely explanation is comparison shopping. Moving is an expensive, once-in-a-while purchase, and people often look at several companies before contacting any of them. In that setting, good reviews get a mover on the shortlist, but they may not be enough to win the first call.<\/p>\n","protected":false},"excerpt":{"rendered":"
The typical moving company in Diib’s data has 95 Google reviews, nearly four times the local business median. But a smaller share of people who see a mover’s Google profile call, click or ask for directions.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"Reviews get moving companies noticed, but people comparing movers need more before they reach out. A listing that only shows stars may get bookmarked instead of called.","insight_action":"Add photos of your crew, trucks and packing materials to your Google profile, and list your services with short descriptions that cover pricing and insurance. Post an update with a clear call to action, such as a free quote request.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[61],"insight_topic":[46],"class_list":["post-342","insight","type-insight","status-publish","hentry","insight_industry-moving-relocation","insight_topic-local-seo"],"acf":{"insight_format":"Data point","insight_takeaway":"Reviews get moving companies noticed, but people comparing movers need more before they reach out. A listing that only shows stars may get bookmarked instead of called.","insight_action":"Add photos of your crew, trucks and packing materials to your Google profile, and list your services with short descriptions that cover pricing and insurance. Post an update with a clear call to action, such as a free quote request.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t