Couples plan weddings in stolen minutes: on the couch, on a lunch break, in line at the coffee shop. That means they’re mostly browsing on phones. Diib’s data shows wedding websites are some of the heaviest on the web, packed with galleries and video, and that weight shows up in load times.<\/p>\n\n\n\n
This is aggregated Diib data. Page speed figures come from automated mobile tests of each site’s homepage, which may differ from what an individual visitor experiences. The data doesn’t show how many couples left a slow site or whether speed affected bookings.<\/p>\n\n\n\n
Interestingly, wedding visitors still stick around. Their median visit length (about 2 minutes) and engagement rate were both slightly above other industries. Couples are motivated shoppers, but a slow first impression on a phone is still a risk for any business competing for their attention.<\/p>\n","protected":false},"excerpt":{"rendered":"
Over half of visits to wedding websites in Diib’s data come from phones, more than most industries. Yet only about 7% of wedding sites load their main content within Google’s 2.5-second benchmark, half the rate of other websites.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"Wedding businesses sell with photos and video, but just over half of their visitors arrive on a phone. Heavy galleries make a slower first impression right when couples are deciding which vendors to contact.","insight_action":"Run your homepage through Google's free PageSpeed Insights tool on the mobile setting. If the main content takes longer than 2.5 seconds, compress your largest images, move full galleries to their own pages and swap auto-playing video on the homepage for a single still image.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[58],"insight_topic":[42],"class_list":["post-339","insight","type-insight","status-publish","hentry","insight_industry-weddings","insight_topic-website-performance"],"acf":{"insight_format":"Data point","insight_takeaway":"Wedding businesses sell with photos and video, but just over half of their visitors arrive on a phone. Heavy galleries make a slower first impression right when couples are deciding which vendors to contact.","insight_action":"Run your homepage through Google's free PageSpeed Insights tool on the mobile setting. If the main content takes longer than 2.5 seconds, compress your largest images, move full galleries to their own pages and swap auto-playing video on the homepage for a single still image.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t