Backlinks are links from other websites to yours. Search engines treat them like references: the more trustworthy sites link to you, the more authority your site tends to have. For businesses that build websites for everyone else, Diib’s data shows a surprisingly common gap.<\/p>\n\n\n\n
Diib looked at the latest backlink and Domain Authority data for websites checked in the past 120 days. Domain Authority is a 1\u2013100 score from the SEO company Moz that estimates how well a site is likely to rank.<\/p>\n\n\n\n
This is aggregated Diib data. It counts links, not their quality or relevance, and Domain Authority is an estimate, not a Google ranking factor. The group likely includes many freelancers and new studios whose sites simply haven’t been around long enough to earn links.<\/p>\n\n\n\n
Still, it’s a notable gap for businesses whose clients often find them through search. Many web designers put a “designed by” credit in their clients’ footers, but those links point somewhere only if they’re turned on and kept up to date.<\/p>\n","protected":false},"excerpt":{"rendered":"
26% of web design and development websites in Diib’s data had fewer than 10 other websites linking to them, more than three times the 8% rate for websites in other industries.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"A quarter of web design and development websites have almost no other sites linking to them, a far higher rate than other small businesses. For a business competing in search, that's a quiet handicap, and most web designers have an easy way to fix it.","insight_action":"Ask your five happiest clients to add or restore a \"Website by [your business]\" footer link, and list your business on two or three reputable web design directories or local business associations.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[54],"insight_topic":[44],"class_list":["post-328","insight","type-insight","status-publish","hentry","insight_industry-web-design-development","insight_topic-search-engine-optimization"],"acf":{"insight_format":"Data point","insight_takeaway":"A quarter of web design and development websites have almost no other sites linking to them, a far higher rate than other small businesses. For a business competing in search, that's a quiet handicap, and most web designers have an easy way to fix it.","insight_action":"Ask your five happiest clients to add or restore a \"Website by [your business]\" footer link, and list your business on two or three reputable web design directories or local business associations.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t