For manufacturers, distributors, fabricators and other industrial businesses, the Google Business Profile mostly works as a map pin.<\/p>\n\n\n\n
Diib looked at the three main actions people take from a Google Business Profile (calls, website clicks and direction requests). It covered profiles connected to Diib with at least 500 views between June 29 and September 26, 2026:<\/p>\n\n\n\n
This is aggregated Diib data from profiles connected to Diib. Heavy direction requests likely come from drivers, vendors, job applicants and customers finding a facility they already work with. That’s useful traffic, but it isn’t new business. The data can’t separate those groups.<\/p>\n\n\n\n
What it does show is that few people use these profiles to learn more about the business. Prospective buyers who find an industrial company on Google are less likely to click through to see its capabilities, products or certifications.<\/p>\n","protected":false},"excerpt":{"rendered":"
Website clicks made up just 17% of actions on the typical business and industrial Google Business Profile in Diib’s data, versus 30% for other industries. Direction requests made up 76%.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"Business and industrial profiles mostly get used for directions, not for sending people to the website. If your profile is how new buyers first find you, it may be doing little to show them what you make or do.","insight_action":"Add photos of your products, equipment or work, fill in the Services or Products section, and set your website link to a capabilities or industries-served page instead of just your homepage.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[51],"insight_topic":[46],"class_list":["post-317","insight","type-insight","status-publish","hentry","insight_industry-business-industrial","insight_topic-local-seo"],"acf":{"insight_format":"Data point","insight_takeaway":"Business and industrial profiles mostly get used for directions, not for sending people to the website. If your profile is how new buyers first find you, it may be doing little to show them what you make or do.","insight_action":"Add photos of your products, equipment or work, fill in the Services or Products section, and set your website link to a capabilities or industries-served page instead of just your homepage.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t