Before a contractor or homeowner drives to a lumber yard, stone supplier or flooring warehouse, many want to know one thing: do you have it in stock? Diib’s Google Business Profile data suggests they pick up the phone to find out.<\/p>\n\n\n\n
From a Google Business Profile, people can take three main actions: call you, click to your website or request directions.<\/p>\n\n\n\n
Diib looked at Google Business Profiles connected to Diib with at least 500 views between June 29 and September 26, 2026:<\/p>\n\n\n\n
This is aggregated Diib data from profiles connected to Diib. It counts taps on the call button, not answered calls or completed sales. It also can’t tell contractors from homeowners.<\/p>\n\n\n\n
The pattern fits the product. Building materials are heavy, bulky and often specific: a certain size, grade or color. A wasted trip is costly, so customers check first. For these businesses, the phone line is part of the storefront.<\/p>\n","protected":false},"excerpt":{"rendered":"
Phone calls made up 13% of actions on the typical building materials and supplies Google Business Profile in Diib’s data, more than double the 6% share for businesses in other industries.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"Building supply customers use Google profiles to call ahead far more than most shoppers. If calls go unanswered or the profile's hours are wrong, a customer who was ready to buy may call the next supplier on the list.","insight_action":"Make sure your profile's hours, including early-morning contractor hours, are accurate, and add your most-requested products to the Products section so callers can confirm you carry what they need.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[55],"insight_topic":[46],"class_list":["post-316","insight","type-insight","status-publish","hentry","insight_industry-building-materials-supplies","insight_topic-local-seo"],"acf":{"insight_format":"Data point","insight_takeaway":"Building supply customers use Google profiles to call ahead far more than most shoppers. If calls go unanswered or the profile's hours are wrong, a customer who was ready to buy may call the next supplier on the list.","insight_action":"Make sure your profile's hours, including early-morning contractor hours, are accurate, and add your most-requested products to the Products section so callers can confirm you carry what they need.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t