Web designers build websites for a living, so you might expect their own sites to hold attention best. In Diib’s data, they hold it for less time than most.<\/p>\n\n\n\n
Average visit length is how long a typical visit lasts, from the first page someone sees to the last.<\/p>\n\n\n\n
Diib looked at websites with connected Google Analytics and at least 300 visits between June 30 and September 27, 2026:<\/p>\n\n\n\n
This is aggregated Diib data from websites with connected analytics. The data can’t show who these visitors are. A web design firm’s site may get a lot of traffic that was never going to stay, like clients clicking a “designed by” link in a footer or bots checking the site. It also can’t separate portfolio visitors who quickly found what they needed from prospects who lost interest.<\/p>\n\n\n\n
It’s also a useful reminder for any small business: a nice-looking site isn’t the same as a site that gives visitors a reason to keep reading. Proof, such as results, case studies and prices, is what holds attention.<\/p>\n","protected":false},"excerpt":{"rendered":"
The typical web design and development website in Diib’s data held visitors for about 1 minute 28 seconds over the past 90 days, versus about 1 minute 49 seconds for websites in other industries.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"Web design firms' own websites hold visitors for less time than most small business sites. For a business selling websites, your site is the product demo, and short visits can mean prospects aren't seeing the proof they came for.","insight_action":"Put two or three client results, with before-and-after numbers or screenshots, on your homepage, and check in Google Analytics how much of your traffic comes from footer credit links so you can judge engagement fairly.","insight_source_url":"","insight_read_time":"","insight_featured":"0"},"insight_industry":[54],"insight_topic":[45],"class_list":["post-309","insight","type-insight","status-publish","hentry","insight_industry-web-design-development","insight_topic-websites-user-experience"],"acf":{"insight_format":"Data point","insight_takeaway":"Web design firms' own websites hold visitors for less time than most small business sites. For a business selling websites, your site is the product demo, and short visits can mean prospects aren't seeing the proof they came for.","insight_action":"Put two or three client results, with before-and-after numbers or screenshots, on your homepage, and check in Google Analytics how much of your traffic comes from footer credit links so you can judge engagement fairly.","insight_source_url":"","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t