Hotel websites are built to sell a feeling: big photos, video banners, booking widgets. In Diib’s data, that comes at a cost that guests feel before they see a single room.<\/p>\n\n\n\n
Largest Contentful Paint (LCP) measures how long it takes for the biggest thing on a page, usually the hero image, to show up. Google treats 2.5 seconds or less as “good” and more than 4 seconds as “poor.”<\/p>\n\n\n\n
Diib looked at the most recent page-speed test for each website it tested between July 1 and September 28, 2026:<\/p>\n\n\n\n
These are automated lab tests of each site’s page, aggregated across Diib’s website data. They’re a consistent yardstick, but they aren’t the same as timing every real visitor’s experience. Heavier pages tend to load more slowly, but this data doesn’t prove that page weight alone explains the gap, and it doesn’t measure lost bookings.<\/p>\n\n\n\n
What it does show is that slow first impressions are the norm for this industry, not the exception. A hotel whose photos appear quickly already stands out from most of its competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"
Across 2,507 hotel and accommodation websites Diib tested, the main content took a median 8.7 seconds to appear, and only 7% loaded it within Google’s 2.5-second “good” threshold.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"insight_format":"Data point","insight_takeaway":"Guests often compare several properties side by side, and on most hotel websites they wait a long time to see the first photo. Because slow pages are so common in hospitality, a hotel that loads quickly has a real chance to feel better than the competition before a guest reads a word.","insight_action":"Run your homepage through Google PageSpeed Insights, then compress or resize your hero image and any autoplay video. On most hotel sites, those are the biggest files on the page.","insight_source_url":"https:\/\/web.dev\/articles\/lcp","insight_read_time":"","insight_featured":"0"},"insight_industry":[37],"insight_topic":[42],"class_list":["post-284","insight","type-insight","status-publish","hentry","insight_industry-hotels-accommodations","insight_topic-website-performance"],"acf":{"insight_format":"Data point","insight_takeaway":"Guests often compare several properties side by side, and on most hotel websites they wait a long time to see the first photo. Because slow pages are so common in hospitality, a hotel that loads quickly has a real chance to feel better than the competition before a guest reads a word.","insight_action":"Run your homepage through Google PageSpeed Insights, then compress or resize your hero image and any autoplay video. On most hotel sites, those are the biggest files on the page.","insight_source_url":"https:\/\/web.dev\/articles\/lcp","insight_read_time":"","insight_featured":false},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t