{"id":6275,"date":"2024-11-13T07:35:30","date_gmt":"2024-11-13T07:35:30","guid":{"rendered":"https:\/\/diib.com\/learn\/?p=6275"},"modified":"2026-10-15T04:08:02","modified_gmt":"2026-10-15T04:08:02","slug":"real-estate-seo-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/diib.com\/learn\/real-estate-seo-what-you-need-to-know\/","title":{"rendered":"Real Estate SEO: What You Need to Know"},"content":{"rendered":"

Remember the last time you needed something? You probably went online and typed what you need into Google and checked out a couple of results. Searching online first is now how most of us shop. Millions of people search for products and services online and if you don’t have an online presence, you’ll be missing out on potential customers that can grow your business.<\/p>\n

Having an online presence is more than having a website. Potential customers must be able to find you with ease online and as someone in the real estate and auction business<\/a>, you’ll need a good understanding of real estate SEO to achieve this. Home buyers and sellers search online for agents and listings, so real estate SEO deserves a real place in your marketing plan.<\/p>\n

<\/span>What is real estate SEO?<\/h2>\n

Real estate SEO is the work of getting your real estate website to show up near the top of Google when local buyers and sellers search for an agent, a home or a quick sale.<\/p>\n

SEO means Search Engine Optimization and refers to the process of increasing the visibility and visitors to a particular website by ensuring the site ranks high or appears among the top results returned by a search engine. For people in the real estate industry, real estate SEO is the process of appearing at the top of search engine results when people are looking for agents or quick home buyers to help them sell or buy property.<\/p>\n

Most people, yourself included, are more likely to click one of the first few results. Earning a spot in the first few results takes deliberate SEO work. You already know how fierce competition is in the real estate industry so you’ve got to put in effort if you want to have an edge over your competitors. Done right, real estate SEO can help you stand out from other local agents. Below are important components of real estate SEO.<\/p>\n

<\/span>What are the most important parts of real estate SEO?<\/h2>\n

The most important parts of real estate SEO are an SEO audit, useful local content, a fast mobile-friendly site, local SEO, internal links, quality backlinks, and social media and reviews.<\/p>\n

<\/span>1. SEO Audit is the beginning of your journey<\/h3>\n

Your real estate strategy should start with an SEO audit to analyze how well your online presence relates to SEO best practices. The aim here is to identify foundational issues affecting the performance of your website in search engine results.<\/p>\n

SEO audits tend to be time-consuming and unless you have a good knowledge of how to go about it, you should consider hiring an expert. Key areas to focus on during the audit include site structure, page structure, content, links, and usability (site speed, mobile-friendliness, accessibility). You should receive actionable recommendations at the end of the audit.<\/p>\n

<\/span>2. Content is King<\/h3>\n

Content is one of the most important parts of SEO because web pages with relevant information tend to rank high in search engine results. Higher rankings bring more organic (unpaid) traffic to your website.<\/p>\n

Useful, inspiring content is still rare on real estate websites, which gives you a chance to stand out. Your first step to creating relevant content is to carry out keyword research to find out what people are searching for. Think about what buyers and sellers in your area would look for and create content to address their needs.<\/p>\n

Use compelling headlines to encourage people to click your links and use video. Videos such as home tours and neighborhood guides let buyers see a place before they visit. Video takes more effort and budget than text, but video often earns that extra work back in buyer interest.<\/p>\n

<\/span>3. Optimize for Mobile Devices<\/h3>\n

Mobile devices accounted for about 59% of web page views worldwide in September 2026, according to StatCounter’s platform market share data<\/a>. If your website isn’t mobile-friendly, you risk losing a large share of your visitors. Your website needs to work smoothly on phones, tablets and desktops.<\/p>\n

Fast-loading pages also matter, because many visitors leave a slow website and check out another one. Google has retired its old Mobile-Friendly Test tool, so use Google PageSpeed Insights<\/a>, which reports how your pages perform on both mobile and desktop devices.<\/p>\n

<\/span>4. Local SEO is important<\/h3>\n

When a search is related to a local need, search engines prioritize results that are closer to the searcher’s location. For example, when someone types ‘home for sales in San Antonio’, Google will show real estate businesses in or near San Antonio at the top of the results.<\/p>\n

So, if you are focused on a particular region, you should use local SEO to rank for that region. Start by claiming your Google Business Profile (formerly Google My Business) and filling in every field you can. Google says businesses with complete and accurate info are more likely to show up in local search results<\/a>, and that local ranking depends mainly on relevance, distance and prominence. Add LocalBusiness structured data<\/a> (schema markup, a bit of code that labels your business details) so Google can read your address, phone number and hours. Also list your business on relevant directories such as Realtor.com and Yelp, and keep your name, address and phone number the same everywhere.<\/p>\n

<\/span>5. Use Internal Linking<\/h3>\n

Internal linking is used to connect a page on a website to another page on the same website. The purpose of internal linking is to improve site navigation, define the hierarchy of a website, and distribute page authority and ranking power throughout a website.<\/p>\n

To create lots of internal links, you need to create lots of content. Use anchor text when internal linking and remember to link deep. Also, use relevant links by linking pages that relate to each other. Relevant internal links help visitors find more of your pages and help search engines understand how your pages relate to each other.<\/p>\n

<\/span>6. Backlinks Are Unsung Heroes<\/h3>\n

Backlinks are links from one website to a page on another website and what they basically tell search engines is “this content is valuable, relevant, and useful.” To get the most out of backlinks, focus on getting them from trusted,\u00a0 authoritative websites.<\/p>\n

You can earn backlinks if you have great content (an article or infographic) on your website and other websites cite you when using your content. You can also pitch genuinely useful guest articles, such as a neighborhood market update, to respected local blogs and news sites. Guest posts don’t guarantee links or rankings, and Google’s spam policies<\/a> treat paid links and keyword-stuffed links in guest posts as link spam. A few links from trusted local sites are worth more than many links from low-quality ones.<\/p>\n

<\/span>7. Social Media and Reviews<\/h3>\n

With billions of people across several social media platforms, your current and potential customers are on social media. So, sign up on social media platforms and share your content. Active social profiles improve your online visibility and give people one more place to find you.<\/p>\n

Remember to ask happy clients for reviews, and reply to the reviews you get. Google notes that more reviews and positive ratings can help a business’s local ranking. People tend to read reviews before making a purchase online and having your happy customers endorse you is a great way to boost your credibility.<\/p>\n

<\/span>Is real estate SEO a one-time project?<\/h2>\n

No, real estate SEO is an ongoing process, because listings, competitors and search results keep changing.<\/p>\n

This article covers some of the most important parts of SEO for real estate businesses. Keep publishing local content, updating your Google Business Profile and earning reviews over time. Results aren’t guaranteed, but steady work on these basics gives your website its best chance to be found.<\/p>\n","protected":false},"excerpt":{"rendered":"

Remember the last time you needed something? You probably went online and typed what you need into Google and checked out a couple of results. Searching online first is now how most of us shop. Millions of people search for products and services online and if you don’t have an online presence, you’ll be missing […]<\/p>\n","protected":false},"author":2,"featured_media":4202,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":{"faq":"","time_read":"7","menu-side":"What is real estate SEO?<\/a>
What are the most important parts of real estate SEO?<\/a>
1. SEO Audit is the beginning of your journey<\/a>
2. Content is King<\/a>
3. Optimize for Mobile Devices<\/a>
4. Local SEO is important<\/a>
5. Use Internal Linking<\/a>
6. Backlinks Are Unsung Heroes<\/a>
7. Social Media and Reviews<\/a>
Is real estate SEO a one-time project?<\/a>","cta_title":"How can diib\u00ae help me improve my website today?","cta_text":"

diib connects to your Google Analytics account in about 60 seconds (optional to start) and shows you exactly what to fix to grow your website. More than 800k businesses use diib, starting with a free website scan. Pro memberships start at $29 a month.<\/p>\r\n

Because we serve so many members, we can also offer wholesale pricing on services including:<\/p>\r\n