{"id":6092,"date":"2024-11-13T07:34:43","date_gmt":"2024-11-13T07:34:43","guid":{"rendered":"https:\/\/diib.com\/learn\/?p=6092"},"modified":"2025-07-17T15:21:43","modified_gmt":"2025-07-17T15:21:43","slug":"how-to-take-your-small-business-to-the-next-level-with-wordpress","status":"publish","type":"post","link":"https:\/\/diib.com\/learn\/how-to-take-your-small-business-to-the-next-level-with-wordpress\/","title":{"rendered":"How To Take Your Small Business to the Next Level With WordPress"},"content":{"rendered":"

Starting a WordPress website<\/a> for your business is no longer a question of “should you”, but instead “why aren’t you”.<\/p>\n

Today, WordPress runs on approximately 65.2% of all websites with a known CMS (content management system), and 42.6% of all websites in the world (including those with a custom CMS or without one).<\/p>\n

Why not on all of them? Because WP might not be the easiest solution for the non-tech-savvy. Although WordPress is becoming easier (especially after the introduction of the Gutenberg block editor<\/a>), it’s still a little more complicated compared to other beginner-friendly platforms like Wix or Shopify.<\/p>\n

Complicated, but also much more powerful. WordPress is exactly that CMS that can help you not only start a website but also take your business to a whole new level<\/b>.<\/p>\n

Today, just having a website doesn’t guarantee success. Most online businesses fail in the first year and only a small percentage go on to make a steady profit.<\/p>\n

Since you don’t want to be in the first (failures) group, here are some tips on how to succeed with WordPress as a small business.<\/b><\/p>\n

Let’s get started.<\/p>\n

1. Start With Managed WordPress<\/h2>\n

\"How<\/p>\n

Image source: <\/i>https:\/\/wordpress.org\/<\/i><\/a><\/p>\n

How do you connect with your target audience and build a lasting relationship with them?<\/p>\n

By giving them engaging and helpful content<\/a>.<\/p>\n

Content is what communicates your business purpose and value to your target audience, defines your brand identity<\/a>, and ultimately leads people to choose your business over your competitors.<\/p>\n

WordPress is an excellent platform to create and publish content. So, take this advantage.<\/p>\n

The first thing you should do is to launch your small business website and blog on WordPress.<\/p>\n

How do you make a website and blog with WordPress?<\/p>\n

The first step is a pretty standard one: set up a domain name and a web hosting service<\/a>.<\/p>\n

But there is one important nuance.<\/p>\n

There are different options for creating a website on WordPress, but the easiest and most pain-free option is called managed WordPress service<\/b>.<\/p>\n

Well, as the name implies, managed WordPress is when it is being managed for you, and you don’t have to worry about the technical part of WordPress. You can focus on your business and content.<\/p>\n

Services like SiteGround and Namecheap are the most popular for managing WordPress, but you can try others too.<\/p>\n

Next, you’ll need to install WordPress on your site<\/a>. It may sound complicated, but it’s usually a one-click install with managed WordPress.<\/p>\n

Generally, going with managed WordPress will save you tons of time<\/b> (and nerves) in the long run.<\/p>\n

Finally, customize your blog according to your business! If you are not tech-savvy, use beginner-friendly WordPress page builders – they make WordPress code-free and easy to use. (We talk about these tools in the next section)<\/p>\n

Pick an engaging theme that matches the type of product or services you’re selling. Ensure that the theme is responsive.<\/p>\n

Now the last thing to do is to write your content and publish it. This process can be made more efficient with the help of generative AI that helps you brainstorm, draft, and\u00a0summarize content<\/a>. But don\u2019t forget to incorporate a human touch when drafting your content.<\/p>\n

2. Take Advantage of WordPress Page Builders<\/h2>\n

\"How<\/p>\n

Web development isn’t everyone’s cup of tea. But drag and drop page builders like Elementor, Thrive Architect and others<\/a>, have made it easy for a non-techie to build a customized blog<\/a>.<\/p>\n

WordPress page builders (some of them even called “website builders”), take advanced concepts, like animations and responsiveness, and make them easier to implement for everyone including complete beginners. With these tools, instead of writing the code, you can simply drag and drop things right on your website and make it look and function exactly the way you want.<\/p>\n

Need a testimonial<\/a> displayed on your landing page?<\/p>\n

Simply drag the testimonial element and drop it onto the page wherever you want.<\/p>\n

Besides the easy design<\/a>, these WordPress instruments also help you manage your workflow. They let you manage your projects and ensure a global theme across all your pages and platforms.<\/p>\n

The endless web and marketing possibilities that come with WordPress page builders can give your business a competitive advantage and help you to level up your game.<\/p>\n

3. Use Other Third-Party WordPress Plugins<\/h2>\n

\"How<\/p>\n

Page builders are not the only way of extending the power of WordPress. Another great thing about WordPress is that you can significantly broaden its functionality with the help of plugins.<\/p>\n

Currently, the official WordPress.org library contains almost 60,000 plugins<\/a>.<\/p>\n

These include security<\/a>, design, SEO<\/a>, language, UI, framework, integration plugins, and much more.<\/p>\n

In other words, while WordPress is quite awesome out-of-the-box, installing plugins can truly help elevate your small business.<\/p>\n

Here are a few plugins that a small biz owner may consider adding to their website<\/b><\/p>\n

    \n
  1. Yoast (SEO)<\/li>\n
  2. Brave (Conversions)<\/li>\n
  3. Constant Contact<\/li>\n
  4. WP Rocket (Caching)<\/li>\n
  5. UpdraftPlus (Backups)<\/li>\n
  6. Push Engage<\/li>\n
  7. SearchWP<\/li>\n
  8. Google Workspace<\/li>\n<\/ol>\n

    4. Optimize Your Small Business Website for Search Engines With WordPress<\/h2>\n

    \"How<\/p>\n

    Source: https:\/\/yoast.com\/wordpress\/plugins\/seo\/<\/a><\/p>\n

    Small business owners wondering why their websites are not getting enough search traffic – you’re most likely not focusing enough on SEO<\/a>.<\/p>\n

    SEO is a technique used by content creators<\/a> and website developers to rank a website higher on the SERPs (search engine results page). Google has hundreds of criteria that it checks the website against. So, SEO can be pretty tough depending on the niche, but also extremely important.<\/p>\n

    “But wait,” I hear you saying. “I don’t know anything about SEO.”<\/p>\n

    Don’t worry. WordPress has a plugin called Yoast that takes care of that for you.<\/p>\n

    Yoast is the optimal choice for website owners<\/a> (especially beginners) who have no idea how to implement SEO and don’t want to hire an SEO expert.<\/p>\n

    With Yoast, you get the following:<\/b><\/p>\n