FACTS<\/b>: 61% of online consumers<\/b> in the United States have made a purchase based on recommendations from a blog. In fact, 59% of Millennials<\/b> will go to Amazon first when online shopping, making the giant online retailer one of your biggest competitors. (WPforms<\/a>)<\/p><\/blockquote>\n Fashion ecommerce depends more on presentation, loyalty rewards, selling across several marketplaces, live chat, and fast checkout than most online retail.<\/p>\n (Image Credit: Livesalesman<\/a>)<\/p>\n With your online site ready to go, your next step is to drive traffic to your fashion apparel eCommerce and turn this into revenue. It is the hardest part of running an online fashion store because it can be highly volatile, but it is also manageable as you keep up with the trends. There are several key strategies<\/a> that you can use to generate sales from your eCommerce fashion store. Here are some key examples:<\/p>\n Pick one customer group by age range, style, and budget, then market your store where that group already spends time online.<\/p>\n The fashion industry is so specific to who it serves, what they do to this group and where they serve them. Therefore, whether your eCommerce store is about skirts, dresses, shoes, bags or jewelry, it is vital that you first identify your target market to take the store to them. If your products are specific for an age group, you should locate sites they frequent and market your eCommerce store on these platforms.<\/p>\n Also, ask yourself questions that will drive you to know what your target market is looking for. For example, if you are looking to appeal to a younger generation, put yourself in their shoes. Look for ideas that capture their minds, put that in your site and take it to them. If you work with your target market in mind, you can optimize your content according to what they want and even get brand new ideas from what is popular among their circles.<\/p>\n Organic traffic comes from pages search engines can rank, mainly category pages, product pages, and helpful content that you update on a steady schedule. Start with the ecommerce SEO fixes that matter first<\/a> and optimize your product pages<\/a>.<\/p>\n A robust organic presence is a critical strategy in building an audience, maintaining the audience and tuning this audience into sales. Take every opportunity to create an online presence that can stand the volatile eCommerce industry. One way to do this is to show your audience that you care for their attention and time by making sure they have content consistently. Think of how you place eye-catchy apparel on display and how you ensure visitors who walk in can always find something interesting to look at; this is no different from online stores.<\/p>\n Ensuring your site is consistent on stocking the images, videos and content that visitors can consume is a way to ensure your presence is felt online. If you already have a substantial online presence, then you have an excellent opportunity to build on that by investing more time in creating rich visual content like eye-catch photographs and videos. Also, utilize your social platforms by connecting them to your online eCommerce fashion store; whenever you post a new product, social media users can access your online store directly from their social media platforms. For example:<\/p>\n Visual platforms like Instagram and Pinterest suit fashion best, and Facebook helps you reach a broad range of ages. Social activity also supports search, as explained in how social media affects SEO<\/a>.<\/p>\n Social media is an excellent platform for you to build your search engine optimization. One of the things that make it so great is the millions of users and followers who have accounts with these platforms and consume content from them every day. A significant number of these users are adults between the ages of 18-35 and who own at least one account from the major social media platforms. By all means, this is a significant number of potential customers who can help you generate sales from your online fashion store.<\/p>\n Building an online presence on your eCommerce site trickles down to being active on social media too. Suppose you already have a social media account associated with your fashion business; all you have to do is optimize how users can interact with your posts and keep them consistent. When studying your target audience, one of the things you probably considered is where they are likely to hang out on social media platforms<\/a>. This knowledge helps you choose where to focus your marketing and advertising energy; you do not have to be active on all social media platforms.<\/p>\n There are several social media accounts you can use to advertise your eCommerce fashion store. Below are the most common pages that other online stores:<\/p>\n Facebook is the most popular social media site since its inception, with over a billion users with active accounts. It is a connection-oriented site where users can add posts, talk about what is in their minds, comment on other posts, tag others on posts and even connect to linked websites. Since it is a site built on connecting to friends and family, you can use this platform to build loyalty with your customers and reach out to them at a personal level. Facebook has a way of placing posts on people’s timelines as suggestions depending on what they like or frequently follow.<\/p>\n With Facebook, you can analyze your reach and customer engagement on every post you create. Make it possible for your audience to share your posts on their timelines. Another addition that will help is a call to action button that can either lead them to your online store or enable them to shop right there on Facebook. Facebook’s advantage is that you will get people of all ages, all walks of life, and interests in one place. Here is an example of the Facebook call to action button:<\/p>\n On the other hand, Instagram is a more visual site popular among the youth and offers a visually appealing playground for users. Instagram posts are pictures and videos that follow a standard of perfection. Instagram is the perfect place for you to showcase your products in your stories, Instagram reels and videos one or twice a day. Besides, a close look at most Instagram posts has something about fashion.<\/p>\n Pinterest is also great for photographs that capture the interest of people at first glance. Pinterest’s greatness is that you can gather a collection of your posts in boards and users who like your post can pin them on their walls and form a group of boards too. Pinterest is a great social network for you to follow other industry players and see their work. This is what Pinterest looks like:<\/p>\n Social media marketing should generally leverage on getting current clients and potential customers to click on products to buy and add them to your cart. Tell inspirational stories in words and visuals that would get a new visitor to click on your website’s link. Of course, remember to link your online stores and addresses to your physical stores if available.<\/p>\n FACTS<\/b>: The average eCommerce site publishes 4.55 posts a week<\/b> on their Facebook page. What’s more, 74% of consumers<\/b> rely on their social networks to make purchasing decisions. (WPforms<\/a>)<\/p><\/blockquote>\n Giveaways, buy-one-get-one deals, website-only coupons, and countdown deadlines give shoppers a reason to visit your store now instead of later.<\/p>\n Ever wonder why people flock to newly launched physical stores on the first day or week of opening? Well, the secret is discounts and sales campaigns. When you create the right sales campaign, visitors will come running to your site to find the best deals in clothes, shoes, handbags, jewelry, or whatever apparel you offer. You can plan our campaign in line with an upcoming holiday, a new product release or for no reason at all; the bottom-line is people will come. Here are some great tips on implementing a sales campaign:<\/p>\n (Image Credit: Keap<\/a>)<\/p>\n A critical point to note when running a sales campaign is to have a robust promotion plan to back up your campaign. Without a solid plan, you risk running into losses. It would help if you combine your other marketing plans with your sales campaign to have success in generating sales.<\/p>\n Smaller influencers with an engaged audience that matches your customer often cost far less than celebrities and still send shoppers to your store.<\/p>\n What happens when an A-list celebrity wears Nike sports shoes or struts Victoria’s Secret lingerie and talks about it? The online sites for these designers and fashion houses are a buzz with visitors. Your fashion apparel eCommerce may not be at the level of working with big names in the celebrity industry. Still, you sure can find social media influencers<\/a> to promote your products.<\/p>\n Influencers have established credibility in their industry, and other social media users trust their brand. They usually have a large following of fans on Facebook, Instagram, Twitter and other social media sites who take their advice seriously when it comes to shopping for fashion pieces.<\/p>\n You can start by researching social sites to find influencers who are affiliated with your industry. Once you have a list, you can start a conversation with them and talk about the fashion pieces you offer. Have discussions on whether they can wear some of your pieces and talk about them on their social networks. Most social media influencers are paid to talk about your work, but some may choose to wear and talk about your products out of goodness.<\/p>\n When an influencer tags you or posts your product on social media platforms, there will be many followers who make their way into your online store to purchase the same product. You can always offer discounts to customers who buy from linking through an influencer, and both of you get traffic to your platforms.<\/p>\n Fast pages, simple navigation, familiar payment options, and a site that works well on a phone all reduce abandoned carts. A mobile speed test<\/a> is the quickest place to start.<\/p>\n The design of your online fashion eCommerce website should factor in great user accessibility and navigation. Your online store should accommodate all types of users, including people from different cultures, people with disabilities, and people from other regions. If your store can relay information fast and complete transactions amicably, it evokes your customers’ trustworthiness.<\/p>\n Did you know???<\/b> 73% of consumers<\/b> will switch from a poorly designed mobile site to one that makes purchasing easier. (WPforms<\/a>)<\/p><\/blockquote>\n One of the biggest causes of abandonment is complicated websites that make the navigation process take longer; users find the experience tedious and do not complete transactions. Another reason is slow sites that time out before the user completes their purchases. If you deal with user experience beforehand, you can reduce the number of abandoned carts and increase revenue by attracting more customers. Here are some tips to optimizing the user experience<\/a> for your online fashion eCommerce website:<\/p>\n (Image Credit: Search Engine Roundtable<\/a>)<\/p>\n Launching an online fashion store may be daunting, and the worry of whether customers will come cannot be ignored. But with the tips above and an understanding of what is fashion eCommerce, you can begin building a strong client base for your products. You can implement all these tips or use some of them depending on your interest and products, but we recommend trying a combination of some.<\/p>\n diib tracks your traffic, rankings, and technical issues and tells you which fixes to make first. Run a free diib scan<\/a> or see diib’s plans<\/a>.<\/p>\n These strategies are not activities you do once and stop; it is a continuous cycle, and you will keep learning as new trends emerge. diib shows you whether these strategies are working, using your own traffic and ranking data. Here are some of the features of our User Dashboard that set us apart from the competition:<\/p>\n Click here<\/a> for your free scan or simply call 800-303-3510 to speak to one of our growth experts.<\/p>\n","protected":false},"excerpt":{"rendered":" The long lines in popular fashion stores and the queues in fitting areas are something you have likely noticed in many of the popular fashion stores. When a famous brand launches a new line of clothes or specific footwear, crowds of people make their way to get a piece of the magic. If you do […]<\/p>\n","protected":false},"author":2,"featured_media":4192,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":{"faq":"","time_read":"9","menu-side":"What makes fashion ecommerce different?<\/a>\r\nHow do you find your target customer?<\/a>\r\nHow do you build organic traffic for a fashion store?<\/a>\r\nWhich social platforms work best for fashion brands?<\/a>\r\nWhich sales campaigns bring shoppers back?<\/a>\r\nHow should a small fashion brand work with influencers?<\/a>\r\nHow do you make a fashion store easy to buy from?<\/a>\r\nFrequently asked questions<\/a>","cta_title":"How can diib\u00ae help me improve my website today?","cta_text":" diib\u00ae connects to your Google Analytics account in about 60 seconds (optional to start) and shows you exactly what to fix to grow your website. More than 800,000 businesses use diib, starting with a free website scan. PRO memberships start at just $29.99 a month.<\/p>\r\n Because we serve so many members, we can also offer wholesale pricing<\/strong> on high-quality services, including:<\/p>\r\n Enter your website below to create your free account and see everything we offer our members.<\/strong><\/p>","new_slogan":"Our AI will Check Your Website for Free in 60 Seconds!","hero_button_text":"Check My Website Free","answer_first":"A fashion ecommerce store grows fastest with six strategies: define a narrow target customer, earn organic search traffic with optimized category and product pages, promote products on visual platforms like Instagram and Pinterest, run time-limited sales, partner with smaller influencers your customers trust, and make the site fast and easy to buy from on a phone.","meta_description":"Grow a fashion ecommerce store with 6 strategies: a clear target customer, SEO, social ads, sales campaigns, influencers, and a fast mobile site.","learn_faq_1_question":"What is fashion ecommerce?","learn_faq_1_answer":"Fashion ecommerce is selling clothing, shoes, bags, jewelry, and accessories online, through your own website, marketplaces like Amazon and eBay, or social shopping on Instagram and Facebook. It depends more on photos, video, sizing information, and easy returns than most other online retail, because shoppers can't touch or try on the product.","learn_faq_2_question":"What is SEO in ecommerce?","learn_faq_2_answer":"Ecommerce SEO is the work of getting an online store's category and product pages to show up in search results. It covers product titles and descriptions, category page copy, site speed, internal links, image alt text, and structured data that tells search engines about price and availability.","learn_faq_3_question":"Is SEO important for ecommerce?","learn_faq_3_answer":"Yes. Search traffic is one of the few channels you don't pay for per click, and shoppers searching for a specific product are often ready to buy. SEO also compounds over time, because a category page that ranks well keeps bringing visitors without a new ad budget.","learn_faq_4_question":"Which ecommerce platform is best for SEO?","learn_faq_4_answer":"Most major platforms, including Shopify, WooCommerce, BigCommerce, and Wix, give you what SEO needs: editable titles and descriptions, clean URLs, and a sitemap. The better question is which one your team can keep updated. A platform you actually maintain will outperform a more powerful one you neglect.","learn_faq_5_question":"Can you do SEO on Shopify?","learn_faq_5_answer":"Yes. Shopify lets you edit page titles, meta descriptions, URLs, and image alt text, and it creates a sitemap automatically. Many Shopify stores still need work on duplicate product URLs from collections, thin category descriptions, and slow themes or apps, which are common reasons Shopify stores underperform in search.","learn_faq_6_question":"How do I find SEO keywords for a fashion store?","learn_faq_6_answer":"Start with the words your customers already use. Look at your site search, your Google Search Console queries, and the phrases in customer reviews. Then check a keyword tool for search volume, and match each keyword to one page: broad terms to category pages and specific terms to product pages."},"yoast_head":"\nWhat makes fashion ecommerce different?<\/b><\/h2>\n
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How do you find your target customer?<\/b><\/h2>\n
How do you build organic traffic for a fashion store?<\/b><\/h2>\n
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<\/p>\nWhich social platforms work best for fashion brands?<\/b><\/h2>\n
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<\/p>\nWhich sales campaigns bring shoppers back?<\/b><\/h2>\n
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How should a small fashion brand work with influencers?<\/b><\/h2>\n
How do you make a fashion store easy to buy from?<\/b><\/h2>\n
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<\/p>\nHow can diib help your fashion store?<\/b><\/h2>\n
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