{"id":402,"date":"2024-11-13T07:33:51","date_gmt":"2024-11-13T07:33:51","guid":{"rendered":"https:\/\/diib.com\/learn\/?p=402"},"modified":"2025-07-17T15:21:53","modified_gmt":"2025-07-17T15:21:53","slug":"google-my-business-set-up","status":"publish","type":"post","link":"https:\/\/diib.com\/learn\/google-my-business-set-up\/","title":{"rendered":"Tips to Set Up Your Google My Business Profile"},"content":{"rendered":"

When you\u2019re starting your local SEO campaign, an essential first step is to set up a Google My Business profile. Basically, what you will do is claim your listing on the GMB platform and then verify it later with a post card.<\/p>\n

Provided you follow the Google My Business guidelines, getting listed improves your odds<\/a> of ranking higher on Google Maps, Local Finder, and even search engine results pages.<\/p>\n

Qualifying businesses can claim their free listing with Google, providing information that users often want to know when they look for companies like yours. That includes your address, phone number, accepted payment types, and hours of operation.<\/p>\n

You can even add social media to Google My Business.<\/p>\n

All in all, it’s a valuable tool that every qualifying business should use.<\/p>\n

What is Google My Business And Why Should Businesses Set One Up?<\/b><\/h2>\n

Google My Business (GMB) is a free tool developed to help local retailers take control of their online profiles. When we refer to your “account,” we mean a combination of a social media profile and an online directory listing.<\/p>\n

Think about other online directories you’ve seen. They list businesses and their information for customers to look up. Here, you can fill out several Google My Business categories, like your business’ address and hours of operation.<\/p>\n

Similar to social media platforms, you can publish new posts to your profile. They’re temporary posts that stay up for only seven days. This is our Diib Google My Business listing, circled is an example of a temporary post.
\n\"Tips<\/p>\n

How is GMB different from Google Places<\/b><\/h3>\n

Google Places is the predecessor to Google My Business. When it launched, GMB extended features that Places couldn’t offer without a complete overhaul — and that’s just what Google did. You may remember, ads on Google Places looked something like this:
\n\"Google<\/p>\n

(Image credit: Westwood Digital<\/a>)<\/p>\n

Now, quite different from the example above, once you learn how to set up Google My Business, you can have control over the way your company’s info displays on Maps and Search.<\/p>\n

Not only that, but GMB lets you respond to customer reviews, add product photos, and research the ways people search for your company.<\/p>\n

How is GMB different from Google+<\/b><\/h3>\n

Google+ launched in 2011 in an effort to compete against Facebook. It didn’t work. This is what the Google+ brand page looked like:
\n\"Google<\/p>\n

Although customers can no longer make profiles with Google+, new businesses can generate SEO benefits from creating a profile. You can make posts when you add social media to Google My Business.
\n[post_cta_seo]<\/p>\n

Why Do I Need Google My Business?<\/b><\/h2>\n

When you optimize Google My Business, your company’s information appears alongside search engine results relevant to your business.<\/p>\n

Advantages of Setting Up Your GMB For Local SEO<\/b><\/h3>\n

In case you still need convincing, here are just a few benefits to give Google My Business support.<\/p>\n

You appear on Google Maps searches<\/p>\n

Second only to online reviews, proximity is a critical factor for prospective customers looking for a local business. A simple Google search certainly narrows down available options, but most mobile users specifically search Maps for nearby locations. Once again, we’ve demonstrated this with our own GMB profile.
\n\"Google<\/p>\n

You’ll appear in the Local 3-Pack<\/p>\n

Once a more inclusive 7-pack, the 3-pack is a special club of businesses displayed before a user opens Maps. They even show up before organic search results. While SEO strategy can benefit your rank here, simply having a Google My Business listing points the odds in your favor. This is the 3-pack:
\n\"\"<\/p>\n

Customers will trust you more<\/p>\n

Arguably the biggest hurdle for a customer nowadays is trusting a company enough to make a purchase. As the owner of your business, it’s your duty to help them make that leap of faith. One of the easiest ways you can do this is to prove your company has a real location. Pictures of your store\/location will also help grow a trusting relationship as well as to actually find you.<\/p>\n

\"Google<\/p>\n

Star ratings give you an edge<\/p>\n

Customers can leave you reviews, and having a library of those can make or break a customer’s decision. Think about the last time you bought something online. Did you pick the one with the highest review rating?<\/p>\n

\"Google
\nYou’ll rank even higher in search results<\/p>\n

The more trust Google has in your business, the better it’ll rank you on Search and Maps. To do this, you must supply accurate, quality information on a consistent basis.<\/p>\n

FACT: “A recent report says 80% of consumers lose trust in local businesses because they see incorrect or inconsistent contact details or business names online. That is four in five customers”. (Smallbiztrends.com<\/a>)<\/p><\/blockquote>\n

Local really matters<\/b><\/h2>\n

Google reports that 46 percent of searches<\/a> have local intent. That means customers are looking for Google My Business locations nearby. They won’t know you’re nearby unless you tell them where you are. Let’s go over how to set up a Google My Business account and verify your business.<\/p>\n

How to Set Up Google My Business<\/b><\/h2>\n

It’s easier than ever to create a listing, get verified, and optimize you Google My Business profile.<\/p>\n

Steps To Setting Up a Google My Business Profile\u00a0<\/b><\/h3>\n