{"id":1336,"date":"2024-11-13T07:32:06","date_gmt":"2024-11-13T07:32:06","guid":{"rendered":"https:\/\/diib.com\/learn\/?p=1336"},"modified":"2026-09-23T15:14:17","modified_gmt":"2026-09-23T15:14:17","slug":"alt-text-for-images","status":"publish","type":"post","link":"https:\/\/diib.com\/learn\/alt-text-for-images\/","title":{"rendered":"What is an Alt Text for Website Images?"},"content":{"rendered":"

Introduction<\/h2>\n

Designing excellent images within the content on your website is vital for a successful online presence. However, having quality pictures is not enough to ensure that your page will yield the expected traffic, sales, and leads. With Google’s redesign of the image search user interface, you need to optimize your photos to achieve the best SEO results. Hence, search engines will easily understand them, which increases your site’s visibility to your target audience. It would help if you utilized alt text on your images to accomplish better results on SERPs.<\/p>\n

This article aims at giving you a detailed explanation of what is alt text and the process of adding it into your SEO strategy. If you also wonder when an image should have null alt text, continue reading to gain all the essential insights.<\/p>\n

FACT<\/b>: Images are returned for 22.6% of search queries<\/b> on Google. Moreover, 62% of Gen Z and Millennial consumers<\/b> want visual search more than any other new technology.<\/p><\/blockquote>\n

What is Alt text for images?<\/h2>\n

Alt text, also known as alt attributes or alt descriptions, is a short HTML element of about 100 characters assigned to describe your web page’s images. It’s not always visible to frequent visitors, but it helps search engine crawlers comprehend your photos’ function and appearance. Additionally, your pictures get better indexing that improves your site’s visibility.<\/p>\n

Additionally, image alt text HTML also helps to provide better web access to your visually impaired users. In case an image file fails to load on your page, the alt description shows up instead to give visitors an entire picture of your content. Here is what that would look like in practice:<\/p>\n

\"What<\/p>\n

Alt text best Practices<\/h2>\n

When writing alt text for your images, you need to adhere to some best practices as discussed below;<\/p>\n

Use Keywords in your alt Descriptions<\/h3>\n

Whenever you utilize alt descriptions on your images, use the opportunity to indicate keywords within your content. It facilitates communication with search engines about the relevance of your page for a specific search query.<\/p>\n

If you find it hard to determine the highly relevant and profitable keywords to use, the alt text generator can be of great help. It helps you know the right terms to use that would optimize your alt descriptions for your images. However, note that you should avoid stuffing your alt attributes with all the generated keywords. It will result in a poorly crafted alt text which can be penalized by Google. For example, in the image below, you’ll notice the good alt text example readily explains the image. However, the bottom example doesn’t go very far in explaining the what the photo is all about.:<\/p>\n

\"What<\/p>\n

Keep your alt text short<\/h3>\n

It’s good practice to use a descriptive alt text, but you should avoid writing an entire paragraph to describe an image. Note that most screen readers capture up to 125 characters of the alt attribute, thus ensuring that you stick to a brief and concise text.<\/p>\n

It would be best to get straight to the point and bring out the most prominent characteristics in the image when the elements are too many. The essential aspects should give ample details to search engines, and users will relate the photo to your page’s context.<\/p>\n

For instance, the alt text below is too long when describing two dogs;<\/p>\n