{"id":12245,"date":"2026-07-01T20:25:42","date_gmt":"2026-07-01T20:25:42","guid":{"rendered":"https:\/\/diib.com\/learn\/?p=12245"},"modified":"2026-07-01T20:25:42","modified_gmt":"2026-07-01T20:25:42","slug":"how-to-improve-your-seo-what-to-fix-first","status":"publish","type":"post","link":"https:\/\/diib.com\/learn\/how-to-improve-your-seo-what-to-fix-first\/","title":{"rendered":"How to improve your SEO: What to fix first"},"content":{"rendered":"<article id=\"how-to-improve-seo-article\">\n<div id=\"article-introduction\">\n<p>Improving SEO does not mean doing more of everything. It means finding<br \/>\nthe issue most likely to be limiting your visibility and fixing that<br \/>\nfirst.<\/p>\n<p>For one business, the priority may be pages that Google cannot crawl. For<br \/>\nanother, it may be outdated content, weak local information, or pages<br \/>\nthat do not answer the questions customers actually ask.<\/p>\n<p>A useful SEO plan follows a clear order:<\/p>\n<ol>\n<li>Confirm that search engines can access your site.<\/li>\n<li>Fix technical and usability problems.<\/li>\n<li>Improve pages that already have potential.<\/li>\n<li>Match content to real search intent.<\/li>\n<li>Strengthen trust, local visibility, and backlinks.<\/li>\n<li>Measure results and repeat.<\/li>\n<\/ol>\n<p>This approach gives a small business a better chance of seeing progress<br \/>\nwithout turning SEO into an endless list of disconnected tasks.<\/p>\n<\/div>\n<div id=\"start-with-a-baseline\">\n<h2>Start with a baseline<\/h2>\n<p>Before changing your website, record where you stand. Without a<br \/>\nbaseline, it is difficult to tell whether the work helped.<\/p>\n<p>Review:<\/p>\n<ul>\n<li>Organic visits and conversions<\/li>\n<li>Search impressions and clicks<\/li>\n<li>Queries that already bring visibility<\/li>\n<li>Pages that receive search traffic<\/li>\n<li>Important keywords and their approximate positions<\/li>\n<li>Technical errors<\/li>\n<li>Local profile views, calls, and direction requests, when relevant<\/li>\n<\/ul>\n<p>Do not focus on rankings alone. A page can move higher without producing<br \/>\nuseful traffic or leads. The better question is whether search visibility<br \/>\nis helping the right people find and choose your business.<\/p>\n<div id=\"baseline-action\">\n<p><strong>What to do first:<\/strong> Select three to five outcomes that<br \/>\nmatter, such as qualified visits, calls, form submissions, purchases,<br \/>\nor booked appointments. Record the current monthly numbers.<\/p>\n<\/div>\n<\/div>\n<div id=\"make-sure-google-can-access-pages\">\n<h2>Make sure Google can access your important pages<\/h2>\n<p>A page cannot perform in search if Google cannot find, crawl, or index<br \/>\nit.<\/p>\n<p>Check whether important pages are blocked by a <code>noindex<\/code> tag,<br \/>\nrobots.txt rule, login screen, broken redirect, or server error. Make<br \/>\nsure your navigation and internal links provide a clear path to your<br \/>\nprimary services, products, categories, and resources.<\/p>\n<p>Google explains that SEO helps search engines understand content and<br \/>\nhelps people decide whether to visit a site. It also recommends<br \/>\ncrawlable links so Google can discover pages.<\/p>\n<p>An XML sitemap can provide another discovery path, but it does not<br \/>\nreplace clear site navigation or guarantee indexing.<\/p>\n<div id=\"google-access-action\">\n<p><strong>What to do first:<\/strong> Test your five most important URLs<br \/>\nin Google Search Console. Confirm that each page is accessible,<br \/>\nindexable, and using the correct canonical URL.<\/p>\n<\/div>\n<\/div>\n<div id=\"fix-technical-problems\">\n<h2>Fix technical problems that affect real visitors<\/h2>\n<p>Technical SEO can become complicated quickly. Start with issues that<br \/>\ndirectly affect customers and search engines.<\/p>\n<div id=\"improve-slow-pages\">\n<h3>Improve slow pages<\/h3>\n<p>PageSpeed Insights reports on the experience of a page on mobile and<br \/>\ndesktop and suggests possible improvements.<\/p>\n<p>Common problems include oversized images, unnecessary scripts, slow<br \/>\nserver responses, and visual elements that shift while a page loads.<br \/>\nDo not chase a perfect score simply for the number. Prioritize<br \/>\nimprovements that make important pages noticeably faster and easier to<br \/>\nuse.<\/p>\n<div id=\"page-speed-action\">\n<p><strong>What to do first:<\/strong> Test your homepage and two<br \/>\nhigh-value landing pages. Compress large images and remove<br \/>\nunnecessary scripts before considering a full redesign.<\/p>\n<\/div>\n<\/div>\n<div id=\"check-mobile-experience\">\n<h3>Check the mobile experience<\/h3>\n<p>Google uses the mobile version of a site\u2019s content for indexing and<br \/>\nranking.<\/p>\n<p>Open the site on a phone and complete the same tasks a customer would.<br \/>\nTry the menu, forms, checkout, contact buttons, and location<br \/>\ninformation. Look for small text, overlapping elements, intrusive<br \/>\npop-ups, and buttons that are difficult to tap.<\/p>\n<div id=\"mobile-experience-action\">\n<p><strong>What to do first:<\/strong> Complete one important conversion<br \/>\non a phone. Fix anything that creates uncertainty or requires<br \/>\nunnecessary effort.<\/p>\n<\/div>\n<\/div>\n<div id=\"repair-broken-paths\">\n<h3>Repair broken paths<\/h3>\n<p>Broken internal links, redirect loops, missing pages, and server errors<br \/>\ncan stop visitors and crawlers from reaching useful content.<\/p>\n<p>Redirect removed pages only when there is a close replacement. Sending<br \/>\nevery missing URL to the homepage creates confusion and may hide larger<br \/>\nsite-structure problems.<\/p>\n<div id=\"broken-paths-action\">\n<p><strong>What to do first:<\/strong> Fix broken links that appear in<br \/>\nyour main navigation, popular pages, or conversion paths before<br \/>\ncleaning up low-traffic archive pages.<\/p>\n<\/div>\n<\/div>\n<div id=\"confirm-security-basics\">\n<h3>Confirm security basics<\/h3>\n<p>Use HTTPS across the entire site and keep software, plugins, themes,<br \/>\nand certificates current. Security protects customers and prevents<br \/>\navoidable disruptions that can remove pages from search or damage<br \/>\ntrust.<\/p>\n<\/div>\n<\/div>\n<div id=\"improve-existing-pages\">\n<h2>Improve existing pages before publishing more<\/h2>\n<p>Many websites do not need more content first. They need stronger versions<br \/>\nof the pages they already have.<\/p>\n<p>Look for pages that:<\/p>\n<ul>\n<li>Receive impressions but few clicks<\/li>\n<li>Attract traffic but few conversions<\/li>\n<li>Have declined over time<\/li>\n<li>Rank near the bottom of page one or on page two<\/li>\n<li>Cover the same topic as another page<\/li>\n<li>Contain outdated or incomplete information<\/li>\n<li>Do not clearly explain the next step<\/li>\n<\/ul>\n<p>A page with existing visibility may respond faster to a focused update<br \/>\nthan a brand-new article.<\/p>\n<p>Improve the title and opening so they match the searcher\u2019s question. Add<br \/>\nmissing examples, current details, clearer headings, useful visuals, and<br \/>\na direct next step. Remove sections that repeat other pages without<br \/>\nadding value.<\/p>\n<p>Google recommends helpful, reliable, people-first content and advises<br \/>\nsite owners to consider whether visitors leave feeling that they learned<br \/>\nenough to achieve their goal.<br \/>\n<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n<\/a><strong>What to do first:<\/strong> Choose one page with high<br \/>\nimpressions and weak clicks or conversions. Improve that page fully<br \/>\nbefore updating several pages halfway.<\/p>\n<\/div>\n<div id=\"match-pages-to-search-intent\">\n<h2>Match each page to one clear search need<\/h2>\n<p>Keyword research is useful because it shows how customers describe their<br \/>\nproblems. It should guide the page, not make the writing sound unnatural.<\/p>\n<p>Start with the intent behind the query:<\/p>\n<ul>\n<li><strong>Informational searches<\/strong> need an explanation, guide, or<br \/>\nanswer.<\/li>\n<li><strong>Comparison searches<\/strong> need clear differences and<br \/>\ndecision criteria.<\/li>\n<li><strong>Commercial searches<\/strong> need benefits, proof, pricing<br \/>\ncontext, and next steps.<\/li>\n<li><strong>Local searches<\/strong> need service details, location<br \/>\nrelevance, trust signals, and easy contact options.<\/li>\n<\/ul>\n<p>Google\u2019s Search Essentials recommends using the words people would use<br \/>\nto find content in prominent places such as the title, main heading, alt<br \/>\ntext, and link text.<\/p>\n<p>Give each important page a primary purpose. Trying to make one page rank<br \/>\nfor every variation can produce vague content that satisfies none of<br \/>\nthem.<\/p>\n<div id=\"search-intent-action\">\n<p><strong>What to do first:<\/strong> Write one sentence describing who<br \/>\nthe page is for, what they need, and what action they should take.<br \/>\nRevise the page until that purpose is obvious.<\/p>\n<\/div>\n<\/div>\n<div id=\"strengthen-internal-links\">\n<h2>Strengthen internal links<\/h2>\n<p>Internal links help visitors move to related information and help search<br \/>\nengines understand how pages connect.<\/p>\n<p>Link from established, relevant pages to the pages you most want<br \/>\ncustomers to find. Use descriptive anchor text that explains the<br \/>\ndestination. Avoid labels such as \u201cclick here\u201d when a clearer phrase is<br \/>\navailable.<\/p>\n<p>Do not add links simply to reach a target number. Each link should help<br \/>\nthe reader continue a useful path.<\/p>\n<div id=\"internal-links-action\">\n<p><strong>What to do first:<\/strong> Add two or three relevant internal<br \/>\nlinks to each priority page from content that already receives traffic.<\/p>\n<\/div>\n<\/div>\n<div id=\"earn-credible-backlinks\">\n<h2>Earn credible backlinks<\/h2>\n<p>Backlinks can help Google discover pages and understand relevance, but<br \/>\nquality and context matter more than volume. Google states that it uses<br \/>\nlinks as a signal when determining page relevance.<\/p>\n<p>Useful approaches include publishing original data, creating practical<br \/>\nresources, contributing expert insight, reclaiming lost links, and<br \/>\nworking with credible local or industry partners.<\/p>\n<p>Avoid buying links for ranking purposes, automated link creation, and<br \/>\nlarge-scale exchanges. Google\u2019s spam policies identify manipulative link<br \/>\npractices as link spam.<\/p>\n<div id=\"backlinks-action\">\n<p><strong>What to do first:<\/strong> Create one resource that a customer,<br \/>\njournalist, partner, or industry publisher would have a real reason to<br \/>\nreference.<\/p>\n<\/div>\n<\/div>\n<div id=\"improve-local-seo\">\n<h2>Improve local SEO when location matters<\/h2>\n<p>For a location-based business, general website SEO and local visibility<br \/>\nshould support each other.<\/p>\n<p>Keep your Google Business Profile accurate, choose appropriate<br \/>\ncategories, list current hours, add useful photos, and respond to<br \/>\nreviews. Make sure your business name, address, phone number, and website<br \/>\nare consistent wherever customers find them.<\/p>\n<p>Local visibility depends on several factors, including relevance,<br \/>\ndistance, and prominence. A complete profile can help Google and<br \/>\ncustomers understand the business, but no setting can guarantee a top<br \/>\nlocal position.<\/p>\n<p>Build location pages only when they provide specific value. A useful<br \/>\nlocation page explains the services offered, areas served, contact<br \/>\noptions, local proof, and details that distinguish that location. Do not<br \/>\ncreate dozens of nearly identical pages with only the city name changed.<\/p>\n<div id=\"local-seo-action\">\n<p><strong>What to do first:<\/strong> Compare your website, Google<br \/>\nBusiness Profile, and main directory listings. Correct inaccurate or<br \/>\nconflicting information.<\/p>\n<\/div>\n<\/div>\n<div id=\"improve-post-click-experience\">\n<h2>Improve the experience after the click<\/h2>\n<p>A ranking is useful only when the page helps the visitor move forward.<\/p>\n<p>Make the answer easy to find. Use descriptive headings, short<br \/>\nparagraphs, readable text, and clear calls to action. Show proof where<br \/>\ncustomers need reassurance through reviews, qualifications, policies,<br \/>\nexamples, or transparent business information.<\/p>\n<p>Avoid assuming that a single engagement metric is a direct ranking<br \/>\nfactor. Instead, improve usability because it helps customers understand<br \/>\nthe page, trust the business, and complete the next step.<\/p>\n<p>Google\u2019s guidance emphasizes creating the best possible experience and<br \/>\nmaking content unique, valuable, and engaging.<\/p>\n<div id=\"post-click-experience-action\">\n<p><strong>What to do first:<\/strong> Ask someone unfamiliar with the page<br \/>\nto explain what it offers and what they should do next. Fix anything<br \/>\nthey cannot answer quickly.<\/p>\n<\/div>\n<\/div>\n<div id=\"prepare-for-ai-search\">\n<h2>Prepare for AI search without abandoning SEO basics<\/h2>\n<p>AI Overviews, AI Mode, and other answer experiences change how<br \/>\ninformation can appear, but the foundation remains familiar.<\/p>\n<p>Google\u2019s current guidance says that foundational SEO practices also<br \/>\napply to its generative AI search features.<br \/>\n.<\/p>\n<p>Use clear headings, answer important questions directly, support claims,<br \/>\nshow first-hand expertise, and keep essential information available in<br \/>\ntext. Structure pages so a person or answer engine can understand the<br \/>\nmain point without decoding vague marketing language.<\/p>\n<p>This is where SEO and Answer Engine\u00ae strategy meet: create content that<br \/>\nis easy to find, understand, verify, and act on.<\/p>\n<div id=\"ai-search-action\">\n<p><strong>What to do first:<\/strong> Add a direct two- or three-sentence<br \/>\nanswer beneath each important question heading, then provide the<br \/>\ndetail.<\/p>\n<\/div>\n<\/div>\n<div id=\"follow-an-seo-rhythm\">\n<h2>Follow a manageable SEO rhythm<\/h2>\n<p>SEO works better as a repeatable process than as a one-time campaign.<\/p>\n<div id=\"monthly-seo-tasks\">\n<h3>Monthly<\/h3>\n<p>Review organic traffic, conversions, search queries, important<br \/>\nrankings, indexing problems, and major technical alerts.<\/p>\n<\/div>\n<div id=\"quarterly-seo-tasks\">\n<h3>Quarterly<\/h3>\n<p>Refresh priority pages, review competitors, update keyword targets,<br \/>\ncheck local information, and identify one content or backlink<br \/>\nopportunity.<\/p>\n<\/div>\n<div id=\"ongoing-seo-tasks\">\n<h3>Ongoing<\/h3>\n<p>Publish only when there is a clear customer need or search opportunity.<br \/>\nImprove internal links as new pages are added. Monitor changes against<br \/>\nthe baseline rather than reacting to every daily movement.<\/p>\n<\/div>\n<\/div>\n<div id=\"what-to-improve-first\">\n<h2>What should you improve first?<\/h2>\n<p>Use this order unless your data shows a more urgent issue:<\/p>\n<ol>\n<li>Indexing, security, and major site errors<\/li>\n<li>Mobile usability and speed on high-value pages<\/li>\n<li>Existing pages with visibility but weak results<\/li>\n<li>Search intent and on-page clarity<\/li>\n<li>Internal links<\/li>\n<li>Local profile accuracy<\/li>\n<li>Credible backlinks<\/li>\n<li>New content<\/li>\n<\/ol>\n<p>This sequence protects the foundation before adding more work on top of<br \/>\nit.<\/p>\n<\/div>\n<div id=\"article-bottom-line\">\n<h2>The bottom line<\/h2>\n<p>Improving SEO is not about finding one hidden tactic. It is about<br \/>\nidentifying the biggest obstacle between your business and the people<br \/>\nalready searching for what you offer.<\/p>\n<p>Start with access and technical health. Improve the pages that already<br \/>\nshow potential. Match each page to a clear search need, strengthen<br \/>\ninternal connections, and earn trust through accurate information,<br \/>\nuseful content, local proof, and credible links.<\/p>\n<p>Then measure what changed and repeat.<\/p>\n<\/div>\n<div id=\"diib-article-cta\">\n<p>Use diib\u00ae to scan your site, find the issues most likely to limit growth,<br \/>\nand see what to fix first.<\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Improving SEO does not mean doing more of everything. It means finding the issue most likely to be limiting your visibility and fixing that first. For one business, the priority may be pages that Google cannot crawl. For another, it may be outdated content, weak local information, or pages that do not answer the questions [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12246,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to improve your SEO: What to fix first - diib\u00ae - Learn<\/title>\n<meta name=\"description\" content=\"Learn how to improve your SEO and what to fix first with diib.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diib.com\/learn\/how-to-improve-your-seo-what-to-fix-first\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to improve your SEO: What to fix first - 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