{"id":12242,"date":"2026-07-03T19:56:40","date_gmt":"2026-07-03T19:56:40","guid":{"rendered":"https:\/\/diib.com\/learn\/?p=12242"},"modified":"2026-07-01T20:03:42","modified_gmt":"2026-07-01T20:03:42","slug":"what-are-backlinks-and-does-your-business-need-them","status":"publish","type":"post","link":"https:\/\/diib.com\/learn\/what-are-backlinks-and-does-your-business-need-them\/","title":{"rendered":"What are backlinks, and does your business need them?"},"content":{"rendered":"<article id=\"what-are-backlinks-article\">\n<header id=\"article-header\">\n<p id=\"article-published-date\">\n      <strong>Published:<\/strong><br \/>\n      <time datetime=\"2026-07-03\">July 3, 2026<\/time>\n    <\/p>\n<\/header>\n<div id=\"article-introduction\">\n<p>\n      A backlink is a link from another website to yours. Backlinks can help<br \/>\n      search engines discover pages, understand how topics connect, and assess<br \/>\n      whether other sites consider a page worth referencing.\n    <\/p>\n<p>\n      Most businesses benefit from earning relevant backlinks. However, the<br \/>\n      goal is not to collect the largest possible number. A few useful links<br \/>\n      from credible, closely related websites can be more valuable than<br \/>\n      hundreds of links created only to influence rankings.\n    <\/p>\n<p>\n      The practical approach is simple: build a useful website first, then earn<br \/>\n      links through strong content, real relationships, and legitimate<br \/>\n      promotion.\n    <\/p>\n<\/p><\/div>\n<div id=\"what-is-a-backlink\">\n<h2>What is a backlink?<\/h2>\n<p>\n      A backlink\u2014sometimes called an inbound link\u2014is a clickable link on<br \/>\n      another website that sends people to a page on your site.\n    <\/p>\n<p>\n      For example, imagine that a local newspaper publishes a guide to home<br \/>\n      renovations and links to a contractor\u2019s cost calculator. That contractor<br \/>\n      has earned a backlink. The link can send referral traffic to the<br \/>\n      calculator and help search engines find and understand the page.\n    <\/p>\n<p>\n      Backlinks are different from internal links. A backlink comes from<br \/>\n      another website. An internal link connects two pages on your own site.<br \/>\n      Both matter, but they serve different purposes.\n    <\/p>\n<p>\n      Google says it uses links to find new pages and as a signal when<br \/>\n      determining page relevance. That makes links one part of a much larger<br \/>\n      search system\u2014not a guarantee that a page will rank.<br \/>\n      <a\n        href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/links-crawlable\"\n        target=\"_blank\"\n        rel=\"noopener noreferrer\"\n      ><br \/>\n        Learn how Google uses links<br \/>\n      <\/a>.\n    <\/p>\n<\/p><\/div>\n<div id=\"why-backlinks-matter\">\n<h2>Why do backlinks matter for SEO?<\/h2>\n<p>\n      Backlinks can support SEO in three main ways.\n    <\/p>\n<div id=\"backlinks-help-discovery\">\n<h3>They help search engines discover pages<\/h3>\n<p>\n        Search engines follow crawlable links as they explore the web. A link<br \/>\n        from an established page can give a search engine another path to find<br \/>\n        your content.\n      <\/p>\n<p>\n        You should not depend on backlinks for discovery alone. Strong<br \/>\n        internal links and an XML sitemap give search engines clearer ways to<br \/>\n        reach important pages on your site.\n      <\/p>\n<\/p><\/div>\n<div id=\"backlinks-provide-context\">\n<h3>They provide context<\/h3>\n<p>\n        The page containing a link, the words used in the link, and the<br \/>\n        surrounding content can help explain what the destination page covers.\n      <\/p>\n<p>\n        A landscaping association linking to a guide about drought-resistant<br \/>\n        lawns provides clearer context than an unrelated entertainment blog<br \/>\n        linking to the same guide without explanation.\n      <\/p>\n<\/p><\/div>\n<div id=\"backlinks-drive-referral-traffic\">\n<h3>They can bring qualified visitors<\/h3>\n<p>\n        A backlink has value beyond rankings. A relevant link can send people<br \/>\n        who are already interested in your product, service, or expertise.\n      <\/p>\n<p>\n        For a small business, that referral traffic may be the most immediate<br \/>\n        benefit. A link that brings five qualified prospects can be more useful<br \/>\n        than a link that looks impressive in an SEO report but sends nobody.\n      <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"what-makes-a-backlink-valuable\">\n<h2>What makes a backlink valuable?<\/h2>\n<p>\n      There is no single public score that determines whether Google values a<br \/>\n      backlink. Third-party metrics such as domain authority or domain rating<br \/>\n      can help with comparison, but they are not Google ranking metrics.\n    <\/p>\n<p>\n      Evaluate a link using a few practical questions.\n    <\/p>\n<div id=\"backlink-relevance\">\n<h3>Is the linking page relevant?<\/h3>\n<p>\n        A link should make sense for the reader. A local tourism site linking<br \/>\n        to a hotel, a supplier linking to an authorized retailer, or an<br \/>\n        industry publication citing original research all create a clear<br \/>\n        connection.\n      <\/p>\n<p>\n        Relevance does not need to be exact. A business can naturally earn<br \/>\n        links from local organizations, news outlets, professional<br \/>\n        associations, partners, and adjacent industries.\n      <\/p>\n<\/p><\/div>\n<div id=\"backlink-site-credibility\">\n<h3>Is the site credible?<\/h3>\n<p>\n        Look at the website as a customer would. Does it publish original,<br \/>\n        useful information? Is the business or publisher identifiable? Does<br \/>\n        the site have a real audience and a clear purpose?\n      <\/p>\n<p>\n        Avoid judging a site only by a single SEO metric. A smaller local<br \/>\n        chamber of commerce may be highly relevant and trustworthy even when a<br \/>\n        backlink tool gives it a modest authority score.\n      <\/p>\n<\/p><\/div>\n<div id=\"backlink-placement\">\n<h3>Is the link placed naturally?<\/h3>\n<p>\n        A useful backlink usually appears where it helps the reader. It may<br \/>\n        cite a statistic, recommend a resource, identify a partner, or provide<br \/>\n        more detail about a topic.\n      <\/p>\n<p>\n        A link inserted into an unrelated paragraph, repeated across hundreds<br \/>\n        of low-quality pages, or hidden in a footer is less likely to provide<br \/>\n        meaningful business value.\n      <\/p>\n<\/p><\/div>\n<div id=\"backlink-audience-value\">\n<h3>Can the link send the right audience?<\/h3>\n<p>\n        Consider whether people who visit the linking page could realistically<br \/>\n        become customers, partners, subscribers, or advocates.\n      <\/p>\n<p>\n        This keeps backlink decisions tied to business outcomes instead of a<br \/>\n        number on a dashboard.\n      <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"nofollow-links-and-seo\">\n<h2>Do nofollow links help SEO?<\/h2>\n<p>\n      Links can include attributes such as<br \/>\n      <code>rel=\"nofollow\"<\/code>,<br \/>\n      <code>rel=\"sponsored\"<\/code>, or<br \/>\n      <code>rel=\"ugc\"<\/code>. These attributes give Google information about<br \/>\n      the nature of the link.\n    <\/p>\n<p>\n      Google recommends using <code>sponsored<\/code> for advertisements and<br \/>\n      paid placements, and <code>ugc<\/code> for links in user-generated<br \/>\n      content. Google treats these attributes as signals about the link rather<br \/>\n      than a simple guarantee that it will be ignored.<br \/>\n      <a\n        href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/qualify-outbound-links\"\n        target=\"_blank\"\n        rel=\"noopener noreferrer\"\n      ><br \/>\n        Review Google\u2019s link attribute guidance<br \/>\n      <\/a>.\n    <\/p>\n<p>\n      A nofollow link is not necessarily worthless. It can still send referral<br \/>\n      traffic, build awareness, support a partnership, or lead to other<br \/>\n      mentions.\n    <\/p>\n<p>\n      Do not reject a legitimate media mention or industry listing simply<br \/>\n      because the link is nofollow. Judge it by the audience, context, and<br \/>\n      business opportunity.\n    <\/p>\n<\/p><\/div>\n<div id=\"does-every-business-need-backlinks\">\n<h2>Does every business need backlinks?<\/h2>\n<p>\n      Most businesses need some links to compete for valuable searches, but<br \/>\n      the amount varies.\n    <\/p>\n<p>\n      A well-established local business in a low-competition market may<br \/>\n      perform well with a strong Google Business Profile, accurate local<br \/>\n      information, useful service pages, reviews, and a modest number of<br \/>\n      relevant links.\n    <\/p>\n<p>\n      A new company competing nationally for a popular commercial term will<br \/>\n      usually need a much stronger combination of content, technical SEO,<br \/>\n      brand recognition, and backlinks.\n    <\/p>\n<p>\n      Start by reviewing the pages that already rank for your target searches.<br \/>\n      If credible competing pages consistently have more relevant referring<br \/>\n      websites, backlinks may be an important gap.\n    <\/p>\n<p>\n      However, fix your own page first if it is thin, slow, unclear, difficult<br \/>\n      to use, or poorly matched to the search. Links cannot make an unhelpful<br \/>\n      page useful. Google recommends creating reliable content for people<br \/>\n      rather than content designed mainly to manipulate rankings.<br \/>\n      <a\n        href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\"\n        target=\"_blank\"\n        rel=\"noopener noreferrer\"\n      ><br \/>\n        Review Google\u2019s helpful content guidance<br \/>\n      <\/a>.\n    <\/p>\n<\/p><\/div>\n<div id=\"how-to-earn-backlinks\">\n<h2>How can a small business earn backlinks?<\/h2>\n<div id=\"create-link-worthy-content\">\n<h3>Create something worth referencing<\/h3>\n<p>\n        Useful resources make outreach easier. Examples include:\n      <\/p>\n<ul>\n<li>Original research<\/li>\n<li>Local data<\/li>\n<li>Calculators<\/li>\n<li>Templates<\/li>\n<li>Comparison guides<\/li>\n<li>Checklists<\/li>\n<li>Clear answers to difficult customer questions<\/li>\n<\/ul>\n<p>\n        The content does not need to be huge. A simple resource that solves a<br \/>\n        specific problem can earn more links than a long article that repeats<br \/>\n        common advice.\n      <\/p>\n<div id=\"link-worthy-content-action\">\n<p>\n          <strong>What to do first:<\/strong> Review the questions customers<br \/>\n          ask most often. Create one resource that answers a difficult<br \/>\n          question better than the pages currently ranking.\n        <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"use-business-relationships\">\n<h3>Use existing business relationships<\/h3>\n<p>\n        Review your relationships with suppliers, distributors, professional<br \/>\n        associations, chambers of commerce, community groups, event<br \/>\n        organizers, and business partners.\n      <\/p>\n<p>\n        Some may maintain member directories, partner pages, case studies, or<br \/>\n        resource lists. Ask only where a link would be useful and accurate for<br \/>\n        their audience.\n      <\/p>\n<div id=\"business-relationships-action\">\n<p>\n          <strong>What to do first:<\/strong> Make a list of 10 organizations<br \/>\n          that already know your business. Check whether each has a relevant<br \/>\n          directory, partner page, or resource section.\n        <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"contribute-expertise\">\n<h3>Contribute expertise<\/h3>\n<p>\n        Journalists, podcasters, trade publications, and local news<br \/>\n        organizations regularly need informed sources. Offer a useful quote, a<br \/>\n        clear explanation, or original data without demanding a followed link.\n      <\/p>\n<p>\n        Coverage can produce referral traffic, branded searches, credibility,<br \/>\n        and future opportunities even when the link is qualified.\n      <\/p>\n<div id=\"contribute-expertise-action\">\n<p>\n          <strong>What to do first:<\/strong> Prepare three short expert<br \/>\n          comments about common issues in your industry. Make each one clear<br \/>\n          enough for a journalist or publisher to use.\n        <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"recover-lost-backlinks\">\n<h3>Recover links you have lost<\/h3>\n<p>\n        Websites change. Pages are removed, URLs move, and mentions become<br \/>\n        unlinked.\n      <\/p>\n<p>\n        Monitor important backlinks and investigate valuable losses. A polite<br \/>\n        note pointing to the correct replacement page may restore the link.\n      <\/p>\n<div id=\"recover-lost-backlinks-action\">\n<p>\n          <strong>What to do first:<\/strong> Review recently lost links.<br \/>\n          Prioritize links from credible sites that previously sent traffic or<br \/>\n          pointed to an important page.\n        <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"find-broken-link-opportunities\">\n<h3>Find relevant broken links<\/h3>\n<p>\n        When a reputable site links to a resource that no longer exists, you<br \/>\n        can suggest a useful replacement from your site.\n      <\/p>\n<p>\n        This works only when your page genuinely fits the original context.<br \/>\n        Sending mass emails about unrelated broken links creates noise and<br \/>\n        rarely builds trust.\n      <\/p>\n<div id=\"broken-link-action\">\n<p>\n          <strong>What to do first:<\/strong> Look for broken resources on a<br \/>\n          small group of highly relevant industry or local websites. Contact<br \/>\n          the publisher only when your content is a close replacement.\n        <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"backlink-tactics-to-avoid\">\n<h2>What backlink tactics should you avoid?<\/h2>\n<p>\n      Google defines link spam as links created primarily to manipulate search<br \/>\n      rankings. Examples include buying or selling links for ranking purposes,<br \/>\n      excessive link exchanges, automated link creation, and low-quality<br \/>\n      directory or bookmark links.\n    <\/p>\n<p>\n      These tactics may cause links to lose their ranking benefit or lead to<br \/>\n      broader search penalties.<br \/>\n      <a\n        href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\"\n        target=\"_blank\"\n        rel=\"noopener noreferrer\"\n      ><br \/>\n        Review Google\u2019s spam policies<br \/>\n      <\/a>.\n    <\/p>\n<p>\n      Paid promotion is not automatically a problem. The link should be marked<br \/>\n      with <code>rel=\"sponsored\"<\/code> or <code>rel=\"nofollow\"<\/code> so the<br \/>\n      commercial relationship is clear.\n    <\/p>\n<p>\n      Be cautious when a provider promises a fixed number of links without<br \/>\n      explaining:\n    <\/p>\n<ul>\n<li>Which websites will publish them<\/li>\n<li>Whether the sites are relevant<\/li>\n<li>How the links will be earned<\/li>\n<li>Whether payment is involved<\/li>\n<li>What audience the links can reach<\/li>\n<li>Whether you can review the placements<\/li>\n<\/ul>\n<p>\n      A package built around volume often creates links that have little<br \/>\n      business value and may violate Google\u2019s spam policies.\n    <\/p>\n<\/p><\/div>\n<div id=\"should-you-disavow-backlinks\">\n<h2>Should you disavow spammy backlinks?<\/h2>\n<p>\n      Usually, no.\n    <\/p>\n<p>\n      Most established sites collect strange or low-quality links over time.<br \/>\n      Google says most sites do not need the Disavow Links tool because its<br \/>\n      systems can determine which links to trust.\n    <\/p>\n<p>\n      Google recommends disavowing only when you have a considerable number of<br \/>\n      spammy, artificial, or low-quality links and those links have caused\u2014or<br \/>\n      are likely to cause\u2014a manual action. Using the tool incorrectly can harm<br \/>\n      performance by asking Google to ignore useful links.<br \/>\n      <a\n        href=\"https:\/\/support.google.com\/webmasters\/answer\/2648487?hl=en\"\n        target=\"_blank\"\n        rel=\"noopener noreferrer\"\n      ><br \/>\n        Review Google\u2019s Disavow Links guidance<br \/>\n      <\/a>.\n    <\/p>\n<p>\n      Do not disavow a link simply because a third-party tool labels it<br \/>\n      \u201ctoxic.\u201d First, check Google Search Console for a manual action and<br \/>\n      review whether your business or an agency deliberately created<br \/>\n      manipulative links.\n    <\/p>\n<p>\n      Seek experienced help when the risk is unclear.\n    <\/p>\n<\/p><\/div>\n<div id=\"how-to-measure-backlink-progress\">\n<h2>How should you measure backlink progress?<\/h2>\n<p>\n      Track quality and outcomes, not just totals.\n    <\/p>\n<p>Review:<\/p>\n<ol>\n<li>New referring websites<\/li>\n<li>Visits from backlinks<\/li>\n<li>Leads or sales from referral traffic<\/li>\n<li>Links to priority pages<\/li>\n<li>Important links that disappear<\/li>\n<li>Competitor links that reveal realistic opportunities<\/li>\n<\/ol>\n<p>\n      Do not treat every new link as a win or every lost link as a problem.<br \/>\n      Focus on links from websites that are relevant, credible, and capable of<br \/>\n      reaching the right audience.\n    <\/p>\n<p>\n      A useful monthly question is: \u201cWhich links helped the right people find<br \/>\n      our best pages?\u201d\n    <\/p>\n<p>\n      That keeps backlink work connected to visibility, trust, and revenue.\n    <\/p>\n<\/p><\/div>\n<div id=\"what-to-fix-first\">\n<h2>What should you fix first?<\/h2>\n<p>\n      Before launching a backlink campaign, work through these priorities:\n    <\/p>\n<ol>\n<li>Make sure your important pages are useful and complete.<\/li>\n<li>Add clear internal links to those pages.<\/li>\n<li>Fix broken pages and incorrect redirects.<\/li>\n<li>\n        Identify the pages most likely to attract links or generate revenue.\n      <\/li>\n<li>\n        Review the links your closest search competitors have earned.\n      <\/li>\n<li>Create one resource that is genuinely worth referencing.<\/li>\n<li>\n        Begin targeted outreach to relevant people and organizations.\n      <\/li>\n<\/ol>\n<p>\n      This order prevents you from spending time promoting pages that are not<br \/>\n      ready to compete or convert visitors.\n    <\/p>\n<\/p><\/div>\n<div id=\"article-bottom-line\">\n<h2>The bottom line<\/h2>\n<p>\n      Backlinks are links from other websites to yours. They can help search<br \/>\n      engines discover and understand pages, and they can bring qualified<br \/>\n      visitors directly to your business.\n    <\/p>\n<p>\n      Most businesses benefit from earning backlinks, but quantity is not the<br \/>\n      goal. Prioritize links that make sense to a reader, come from credible<br \/>\n      and relevant sources, and support pages that already provide real value.\n    <\/p>\n<p>\n      Fix your website and content first. Then earn links through useful<br \/>\n      resources, expert contributions, partnerships, and thoughtful outreach.\n    <\/p>\n<p>\n      Avoid shortcuts built only to manipulate rankings, and use the Disavow<br \/>\n      Links tool only in the limited situations Google recommends.\n    <\/p>\n<\/p><\/div>\n<div id=\"diib-article-cta\">\n<p>\n      Use diib\u00ae to check your backlink profile, compare referring websites,<br \/>\n      and find the pages that need stronger support.\n    <\/p>\n<\/p><\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Published: July 3, 2026 A backlink is a link from another website to yours. Backlinks can help search engines discover pages, understand how topics connect, and assess whether other sites consider a page worth referencing. Most businesses benefit from earning relevant backlinks. However, the goal is not to collect the largest possible number. A few [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12243,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are backlinks, and does your business need them? - diib\u00ae - Learn<\/title>\n<meta name=\"description\" content=\"Backlinks help Google recognize trust and authority for your website. Learn more about backlinks from diib.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diib.com\/learn\/what-are-backlinks-and-does-your-business-need-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are backlinks, and does your business need them? - diib\u00ae - Learn\" \/>\n<meta property=\"og:description\" content=\"Backlinks help Google recognize trust and authority for your website. Learn more about backlinks from diib.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/diib.com\/learn\/what-are-backlinks-and-does-your-business-need-them\/\" \/>\n<meta property=\"og:site_name\" content=\"diib\u00ae - Learn\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-03T19:56:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-01T20:03:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/diib.com\/learn\/wp-content\/uploads\/2026\/07\/backlinks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"George Marie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are backlinks, and does your business need them? - diib\u00ae - Learn","description":"Backlinks help Google recognize trust and authority for your website. 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