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What is Domain Authority and why does it matter?

What is Domain Authority and why does it matter?

Moz’s Domain Authority (also known as DA, or as we call it, website authority) is a score from 1-100 that predicts how well your website will rank on search engines. Think of it as your website's reputation score. The higher your website authority, the better your chances of ranking well, attracting visitors, and growing your business. It's great for comparing your site to competitors and measuring your SEO progress.
Get a FREE DA 60+ backlink with Pro

Let’s say you’re a dentist in Houston, Texas, and you have a website with an authority score of 15

You might wonder why your new competitor in town is ranking above you for certain keywords - this is because your competitor has been building up their backlinks (more about that later), and they have a website authority of 20, which is why Google “favors” them above your site. But don’t worry, there are lots of ways to improve your website authority using Diib.

Domain Authority (DA) was created by Moz in the late 2000s to predict how well a website would rank on search engines. Over time, DA has been updated to reflect changes in search engine algorithms.

How website authority can affect your traffic

A higher website authority means better visibility in search engines. When your website authority goes up, your website is more likely to show up on the first page of search results, bringing in more visitors. This increase in traffic can lead to more customers and sales. Improving your score is a long-term effort that pays off with more online exposure.
Get a FREE DA 60+ backlink with Pro

Why backlinks are important to your website authority

Backlinks are one of the building blocks of SEO

But what exactly is a backlink? Backlinks are links on other sites that point back to your site. Let’s say you sell handmade dog beds, and someone writes a blog post on their site about the best dog beds you can buy online, then links back to your site in that post…that’s a backlink. 
Get a FREE DA 60+ backlink with Pro

Backlinks give Google a thumbs up that you’re an authority on a subject

They help boost your site’s strength, current keyword rankings, and increase your chances to rank for higher-difficulty keywords. 



Strong backlinks in your industry (like the free DA 60+ backlink that all Diib Pro members get from us) are key to increasing your score.

You can see your current backlinks in your My Backlinks tab.

Why Moz’s Domain Authority looks different in various SEO tools

Ever noticed that your score can vary between different SEO tools? That's because Moz’s Domain Authority is basically a made-up number, calculated using algorithms by different companies. Each tool has its own way of estimating your site's ranking potential based on factors like backlinks, site structure, and content quality. So while this number is helpful, it's important to use these numbers as a guide rather than a definitive measure of success.

Easy ways to boost your website authority

Here are some simple ways to improve your website authority:
Create high-quality content that answers visitors’ questions:
Share valuable, relevant content that engages your audience and answers questions they’re searching for.
Build strong backlinks:
Get links from reputable websites to show search engines your site is trustworthy.
Optimize on-page SEO:
Make sure your site is well-structured, mobile-friendly, and fast-loading. Use keywords you want to rank for throughout pages on your site, including your homepage.
Engage on social media:
Promote your content and interact with your audience to drive traffic and build your online presence. Make sure to keep your tone genuine to your brand.
Monitor and adjust:
Use Diib to regularly check your SEO performance and make changes to stay ahead of the competition.

Unlock your website’s potential with Diib Pro

Ready to take your website authority to the next level?
  • A FREE $500 backlink + more
    You’ll also get a FREE DA 60+ backlink, a 1-on-1 meeting with a Diib Growth Expert, a free Google Analytics install or optimization, and more.
  • Expert insights
    With a Diib Pro membership, you get access to powerful tools and expert insights that help you improve your website authority and boost your online presence.
  • Custom Recommendations
    Our dashboard provides custom recommendations, performance tracking, and support to help your business grow.
A FREE $500 backlink + more
You’ll also get a FREE DA 60+ backlink, a 1-on-1 meeting with a Diib Growth Expert, a free Google Analytics install or optimization, and more.
Expert insights
With a Diib Pro membership, you get access to powerful tools and expert insights that help you improve your website authority and boost your online presence.
Custom Recommendations
Our dashboard provides custom recommendations, performance tracking, and support to help your business grow.
Go Pro and get your FREE DA 60+ backlink